Airbnb Occupancy Rates in Westmorland And Furness, Cumbria (October 2025)

Source: GuestFavorites Last updated: 2025-10-21

Airbnbs in Westmorland And Furness, Cumbria earn an average of £37,350 per year, with a typical occupancy rate of 56% and daily rates averaging £188. There were 5,595 listings published on Airbnb in October 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Westmorland And Furness, England.

Westmorland And Furness Airbnb Market Heatmap (October 2025)

5,595 listings

Westmorland And Furness Market Performance

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Average Daily Rate (ADR) £188 Average daily income from a booked room in Westmorland And Furness.
Occupancy Rate 56% Indicates strong demand and frequent bookings.
Median Annual Revenue £37,350 The usual yearly earnings for an Airbnb in Westmorland And Furness.
Active Listings 5,595 The total count of active short-term rental listings.

Period: October 2024 - September 2025

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How Often Will Your Airbnb Be Booked in Westmorland And Furness?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Westmorland And Furness is 56%, meaning properties are booked for about 204 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Westmorland And Furness

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
91% 71% 40% 3%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Westmorland And Furness

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Westmorland And Furness?

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One of the most common questions for potential Airbnb hosts in Westmorland And Furness is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Westmorland And Furness

Best-in-class Airbnb properties (top 10%) in Westmorland And Furness achieve around £51,806 annually, while strong performers (top 25%) earn at least £29,821. Typical properties generate about £13,838 per year, and entry-level listings (bottom 25%) see earnings near £1,182, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Westmorland And Furness?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Westmorland And Furness Airbnb market currently features 5,595 active listings with an average occupancy rate of 56%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

October 2024 5,280 Airbnbs
↑ 6% vs
September 2025 5,595 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 6% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Westmorland And Furness.

Strategic Entry into Westmorland And Furness Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Westmorland And Furness?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Westmorland And Furness is £188 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Westmorland And Furness

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
£287 per night £174 per night £109 per night £21 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Westmorland And Furness?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Westmorland And Furness market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) £51,806
Strong Performers (25%) £29,821
Market Average £37,350
Entry Level (25%) £1,182
Profitability Factors
High Occupancy: 56% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: £188 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Westmorland And Furness offers strong profitability potential with premium pricing opportunities. The combination of 56% occupancy and £188 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Westmorland And Furness?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Westmorland And Furness.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Westmorland And Furness Are Most Profitable for Airbnb?

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Not all areas within Westmorland And Furness perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 771
Daily Rate £228
Occupancy 58%
Revenue £49,077
Active Listings 895
Daily Rate £201
Occupancy 56%
Revenue £41,363
Active Listings 162
Daily Rate £198
Occupancy 51%
Revenue £36,907
Active Listings 196
Daily Rate £140
Occupancy 57%
Revenue £29,384
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