Airbnb Market Data in Bari, Puglia(July 2026)

Occupancy, Revenue & Best Areas

Bari, the vibrant and sunny gateway to the East, is a city in the midst of a tourism and cultural boom famous for Bari Vecchia (Old Bari), the Basilica of Saint Nicholas, and its monumental waterfront. It is a rapidly expanding Airbnb market driven by growing international tourism and a strong professional clientele due to its role as a regional economic hub. The market is extremely efficient here, featuring an occupancy rate of 67%. Visitors seek the charm of apartments in the historic alleys or the modernity of lofts in the Murat district, paying an average daily rate of €115. Its dynamic identity and accessibility ensure consistent year-round profitability for owners.

Monopoli, the ‘City of 100 Contrade’ on the Adriatic coast, enchants with its ancient harbor, crystal-clear water coves, and an exceptionally beautiful medieval historic center. It is a prestigious destination attracting international tourism seeking Puglian authenticity, Blue Flag beaches, and excellent dining away from mass crowds. The Airbnb market is very solid here, featuring an occupancy rate of 63%. Visitors seek the charm of apartments in historic village palaces and the exclusivity of sea-view residences, paying an average daily rate of €174. Its image as a coastal gem ensures high and consistent profitability.

Polignano a Mare, perched on cliffs overlooking the Adriatic Sea, is an icon of rare beauty famous for Lama Monachile beach and its spectacular sea caves. It is a world-class destination made famous by Domenico Modugno and high-diving competitions, attracting international tourism seeking breathtaking views and Puglian authenticity. The rental market is extraordinarily profitable here, featuring an occupancy rate of 62%. Visitors seek the charm of ancient village apartments and the exclusivity of sea-view residences with balconies, paying an average daily rate of €182. Its legendary beauty ensures relentless demand.

Locorotondo, the circular village overlooking the Itria Valley, enchants with its characteristic pitched-roof houses called ‘cummerse’ and its flowered balconies. It is a top-tier destination attracting international tourism seeking fairytale atmospheres, fine white wines, and landscapes dominated by trulli. The Airbnb market here is extraordinarily high-performing, featuring an average daily rate of €199. Visitors seek the unique charm of historic residences and the exclusivity of trulli immersed in greenery, generating a notable annual revenue of €39,582. Its unparalleled beauty and magical atmosphere ensure some of the highest profitability in Apulia.

Castellana Grotte, world-famous for its spectacular karst caves, offers a fascinating mix of underground adventure and Apulian rural tranquility. It is a top-tier destination attracting international tourism drawn by natural wonders and proximity to the most beautiful villages of the Itria Valley. The Airbnb market here is extraordinarily profitable, featuring an annual revenue of €47,347. Visitors appreciate the quality of renovated farmhouses and the exclusivity of villas with pools, taking advantage of an average daily rate of €220. Its strong appeal and exceptional natural context ensure a highly successful investment.

Alberobello, a UNESCO site world-famous for its magical trulli districts, offers a unique scenery that seems to come out of a fairytale. It is a mythical destination attracting massive global tourism, fascinated by its millenary architecture and the rural culture of the Itria Valley. The Airbnb market here is incredibly active, featuring an occupancy rate of 52%. Visitors seek the unique experience of sleeping in an authentic trullo equipped with every comfort, generating an average annual revenue of €30,848. Its universal fame and constant tourist flow ensure exceptional and secure profitability.

Conversano, a noble city of art between the sea and the hills, enchants with its imposing Aragonese castle and perfectly preserved medieval village. It is a destination of culture and traditions attracting travelers seeking authentic elegance and excellent gastronomy. The Airbnb market here is very solid, featuring an occupancy rate of 51%. Visitors seek the charm of historic residences in the center and the peace of countryside homes, generating an average annual revenue of €26,293. Its cultural vitality and strategic location near the Bari coast ensure stable profitability.