Airbnb Market Data in Marche, Italy(July 2026)

Occupancy, Revenue & Best Areas

Numana, known as the lady of the Conero Riviera, perched on a cliff overlooking the sea, enchants with its white limestone houses and wild beaches lapped by crystal-clear waters. It is a prestigious destination attracting tourists seeking untouched nature, relaxation, and exceptional seascapes. The rental market is highly profitable here, featuring an occupancy rate of 58%. Visitors seek the charm of ancient village apartments and the exclusivity of residences with views of the Adriatic Sea, generating an annual revenue of €27,928. Its serene atmosphere and the protected natural context of the Conero Park ensure steady demand.

Pesaro, a UNESCO Creative City of Music and Italian Capital of Culture 2024, offers a perfect blend of Rossini heritage, the Adriatic Sea, and spectacular hills like San Bartolo Park. It is a sophisticated and welcoming destination attracting international tourism fascinated by music and quality of life. The Airbnb market is very efficient here, featuring an occupancy rate of 53%. Visitors appreciate elegant city-center apartments and modern waterfront rentals, paying an average daily rate of €141. Its cultural energy and beautiful terrain ensure consistent year-round profitability for owners.

Senigallia, known for its ‘Velvet Beach’, is one of the Marche’s most famous and award-winning seaside resorts, famous for its fine sand and the iconic Rotonda a Mare. It is a vibrant city of art attracting international tourism thanks to its world-renowned cultural events like the Summer Jamboree. The Airbnb market is very solid here, featuring an occupancy rate of 55%. Visitors seek the charm of apartments in the Renaissance historic center and the exclusivity of waterfront holiday homes, paying an average daily rate of €128. Its constant prestige and world-class dining ensure strong and secure profitability.

San Benedetto del Tronto, the heart of the Riviera delle Palme, enchants with its monumental seaside promenade adorned with thousands of palms and its wide fine-sand beaches. It is a historic and vibrant seaside destination merging strong maritime tradition with excellent tourist services, attracting families from across Italy. The Airbnb market is very solid here, featuring an occupancy rate of 57%. Visitors appreciate modern apartments near the marina and holiday homes in central neighborhoods, generating an annual revenue of €23,006. Its welcoming atmosphere and quality of life make it an ideal choice for high-quality summer stays.

Civitanova Marche is a vibrant seaside and commercial hub merging wide golden beaches with modern urban energy and a charming hilltop historic center. It is a dynamic destination attracting families and a strong professional clientele thanks to its strategic location and quality services. The Airbnb market is very active here, featuring an average daily rate of €172. Visitors appreciate modern apartments near the waterfront and well-connected central rentals, generating an annual revenue of €31,362. Its identity as a lively and hardworking seaside city ensures consistent year-round profitability for owners.

Sirolo, the ‘Pearl of the Conero’, is an enchantingly beautiful medieval village set between the mountain’s greenery and the deep blue Adriatic Sea. It is an elite destination attracting international tourism seeking untouched nature, wild coves like the Two Sisters, and absolute peace. The rental market is extraordinarily profitable here, featuring an occupancy rate of 59%. Visitors seek the charm of white stone apartments in the historic center and the exclusivity of residences with panoramic cliff views, generating an annual revenue of €29,173. Its legendary beauty ensures high-level demand.

Fano, the ‘City of Fortune’, is an Adriatic jewel boasting a glorious Roman past, evidenced by the Arch of Augustus and its mighty walls. It is a destination that gracefully blends ancient history, seafaring traditions, and welcoming beaches split between sand and pebbles. The Airbnb market is very active here, featuring an average daily rate of €141. Visitors seek the charm of apartments in the medieval historic center and the convenience of holiday homes near the fishing port, generating an annual revenue of €26,994. Its famous Carnival and rich gastronomic offer ensure steady demand and solid profitability.

Porto Recanati, known as the ‘Living Room by the Sea’, enchants with its pedestrian-only waterfront lined with colorful traditional fisherman’s houses and the imposing Swabian Castle. It is an elegant and peaceful seaside destination, ideal for those seeking relaxation and quality services in a picturesque setting. The rental market is solid here, featuring an occupancy rate of 56%. Visitors appreciate sea-view apartments in the fishing village and modern residences in residential areas, generating an annual revenue of €26,093. Its welcoming atmosphere and proximity to Mount Conero make it a highly coveted choice for family relaxation.

Ancona, the ancient gateway to the East perched on the Mount Conero promontory, is a port city of rare beauty where the sun both rises and sets over the sea. Between the Cathedral of San Ciriaco and Trajan’s Arch, it offers immense historic heritage combined with wild beaches and crystal-clear waters. The Airbnb market is very efficient here, featuring an occupancy rate of 64%. Visitors appreciate elegant city-center apartments and modern rentals near the port, paying an average daily rate of €92. Its energy as a regional capital and maritime hub ensures consistent year-round profitability for property owners.