Airbnb Market Data in Messina, Sicilia(July 2026)

Occupancy, Revenue & Best Areas

Taormina, the ‘Pearl of the Ionian’ suspended on a scenic terrace between Mount Etna and the sea, is a global icon of luxury and Sicilian elegance, famous for its Ancient Theater. It is an unparalleled elite market attracting the international jet-set seeking absolute beauty, high-end shopping, and dreamlike views. The Airbnb market is extraordinarily profitable here, featuring an occupancy rate of 65%. Visitors seek exclusive apartments in the historic center and the charm of sea-view villas with pools, paying an average daily rate of €230. Its annual revenue of €55,166 places it at the top of global profitability rankings.

Lipari, the vibrant heart of the UNESCO-listed Aeolian Islands, is a destination of magnetic charm famous for its millennial castle, pumice quarries, and cobalt-blue sea. As the largest and liveliest island in the archipelago, it attracts international tourism seeking history, volcanic nature, and vibrant marine life. The Airbnb market is very solid here, featuring an occupancy rate of 57%. Visitors seek the charm of apartments in the historic center’s alleys and the exclusivity of residences with views of the Faraglioni rocks, paying an average daily rate of €137. Its role as the Aeolian hub ensures strong demand and consistent year-round profitability for property owners.

Giardini Naxos, the first Greek colony in Sicily located in the wide bay overlooked by Taormina, is a vibrant seaside destination merging archaeology, crystal-clear waters, and entertainment. Thanks to its privileged location and sandy coastline, it attracts massive international tourism seeking convenience and dynamic marine life. The Airbnb market is very efficient here, featuring an occupancy rate of 60%. Visitors seek modern beachfront apartments and holiday homes well-connected to archaeological sites and Taormina, paying an average daily rate of €139. Its consistent appeal as a key seaside destination ensures strong year-round profitability for owners throughout the season.

Letojanni, a seaside village just steps from the legendary Taormina, offers an enchanting setting with its wide beach and lively waterfront. It is a top-tier destination combining seaside relaxation with proximity to Sicily’s most famous historic sites, attracting international tourism seeking sun and culture. The Airbnb market here is high-performing, featuring an occupancy rate of 62%. Visitors seek the quality of sea-view terrace apartments and the functionality of holiday homes in the old village, generating an average annual revenue of €46,189. Its strategic location and vibrant atmosphere ensure steady profitability.

Capo d'Orlando, a pearl of the Tyrrhenian Sea facing the Aeolian Islands, enchants with its modern marina and the charming fishing village below the ‘Monte della Madonna’. It is a vibrant destination attracting international tourism seeking crystalline sea, spectacular sunsets, and local gastronomy. The Airbnb market here is solid and high-performing, featuring an average daily rate of €173. Visitors appreciate the character of homes in the center and the exclusivity of villas with views of the archipelago, generating an average annual revenue of €32,939. Its summer vitality and unique panorama ensure steady demand.

Milazzo, the ‘Peninsula City’ and main port for the Aeolian Islands, offers a unique scenery between its imposing Aragonese castle and the Capo Milazzo nature reserve. It is a character-filled city attracting discovery tourism and an international transient clientele, fascinated by its millenary history and white-pebble beaches. The Airbnb market here is efficient, featuring an occupancy rate of 53%. Visitors appreciate the central location of renovated apartments and strategic proximity to the ferry terminals, taking advantage of a competitive average daily rate. With an average annual revenue of €19,337, the city ensures stable profitability sustained by its role as a tourist hub.

Messina, the ‘Gateway to Sicily’ overlooking the Strait, offers a monumental setting dominated by the Cathedral and the world’s largest astronomical clock tower. It is a city vibrant with history and myths attracting transient tourism and a professional clientele year-round, fascinated by its wide boulevards and typical gastronomy. The Airbnb market here is very active, featuring an occupancy rate of 54%. Visitors appreciate the central location of modern apartments and strategic proximity to maritime links, taking advantage of an average daily rate of €98. With an average annual revenue of €19,610, the city offers stable profitability sustained by its urban dynamism.