Airbnb Occupancy Rates in Marseille, Provence Alpes Côte D'azur(May 2026)
The Marseille, Provence Alpes Côte D'azur short-term rental market currently features 6,731 active listings, with a median annual revenue of €25,576 and an average occupancy rate of 64%. With an average daily rate (ADR) of €109, the city has seen significant growth in its tourism appeal, particularly in the coastal and historic districts. These metrics reflect a market that has matured from a regional hub into a major international destination, as of May 2026.
Marseille offers a unique blend of Mediterranean charm, gritty urban energy, and breathtaking natural beauty with the nearby Calanques National Park. From the historic Le Panier district to the upscale seaside villas of the 7th and 8th arrondissements, the city’s diverse character provides varied opportunities for hosts. However, the market environment is increasingly shaped by strict municipal controls designed to protect long-term housing, making strategic neighborhood selection and regulatory compliance essential for success.
Marseille Airbnb Market Map (May 2026)
Marseille Market Performance
Period: May 2025 - April 2026
Is Airbnb a Good Investment in Marseille?
Marseille is a highly regulated but resilient market. While it offers strong demand and growing ADRs, the city’s strict “compensation” rules for secondary residences make it a challenging environment for new full-time investors. For primary residence hosts, the 90-day limit provides a steady income stream, but secondary residence investment now requires converting equivalent commercial space into housing.
Market Comparison (France)
| City | Annual Revenue | Occupancy Rate | Avg Daily Rate |
|---|---|---|---|
| Marseille | €25,576 | 64% | €109 |
| Paris | €59,097 | 71% | €228 |
| Nice | €35,806 | 68% | €145 |
| Lyon | €22,948 | 62% | €102 |
| Bordeaux | €28,240 | 63% | €123 |
Marseille remains more affordable than Paris or Nice in terms of entry price, but its regulatory landscape is now among the toughest in France, aligning closely with the restrictions found in the capital.
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How Often Will Your Airbnb Be Booked in Marseille?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Marseille is 64%, meaning properties are booked for about 235 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Marseille
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 96% | 80% | 56% | 20% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Marseille
May, August
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
June, October
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
November, January
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Marseille?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Marseille is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Marseille
Best-in-class Airbnb properties (top 10%) in Marseille achieve around €31,671 annually, while strong performers (top 25%) earn at least €21,111. Typical properties generate about €12,278 per year, and entry-level listings (bottom 25%) see earnings near €3,569, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Marseille?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Marseille and what makes them successful.
How Competitive is the Airbnb Market in Marseille?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Marseille Airbnb market currently features 6,731 active listings with an average occupancy rate of 64%. This represents a highly competitive market environment where strong demand supports premium pricing.
Airbnb Listings: Change Over Time
Strategic Entry into Marseille Airbnb Market
Competitive Positioning
- Target premium segment with high-quality amenities
- Emphasize unique features and exceptional service
- Target mid-range market segment
Market Opportunities
- Strong demand supports premium pricing strategies
- Market consolidation allows for strategic acquisitions
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Marseille?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Marseille is €109 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Marseille
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €171per night | €111per night | €77per night | €35per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Marseille?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Marseille market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Marseille?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Marseille.
Current Regulatory Status
79% compliance indicates strict regulatory enforcement in this market.
Marseille has implemented some of the strictest short-term rental controls in France to combat the housing crisis. All hosts must obtain a mandatory 13-digit registration number via the official portal and display it on all listings.
Key regulations include:
- 90-Day Limit: Starting January 2026, primary residences are limited to 90 days of rental per year (down from the national 120-day limit).
- Mandatory Compensation: For any secondary residence, owners must provide “compensation” by converting a non-residential surface (like an office or shop) into a long-term residential unit of equivalent size within the same sector.
- Hyper-Urban Sector: In the 1st through 7th arrondissements, the city rarely grants new authorizations for secondary residences due to the high concentration of rentals.
- Loi Le Meur Compliance: All rentals must now meet minimum energy efficiency standards (DPE), and tax benefits for non-classified rentals have been reduced to 30%.
For detailed municipal rules, visit the official Marseille city website.
Marseille Market Analysis
Seasonal Occupancy Patterns
Marseille experiences a sharp peak during the summer months (June to September), driven by beach tourism and the Calanques National Park. Occupancy also spikes during major events at the Orange Vélodrome and international music festivals like Marsatac (June) and the Delta Festival (September).
- High Season (May - Sept): Maximum occupancy and ADR, especially for coastal properties in the 7th and 8th arrondissements.
- Shoulder Season (April & October): Strong demand from business travelers and hikers seeking milder weather.
- Low Season (Nov - March): Lower occupancy, though the city’s mild Mediterranean winter keeps the market more active than northern French cities.
The city’s growing profile as a cruise port and its high-speed TGV connection to Paris (3 hours) ensure a steady flow of weekend visitors throughout the year.
Which Areas in Marseille Are Most Profitable for Airbnb?
Explore All Areas →Top Performing Neighborhoods
The heart of Marseille’s rental market lies in its historic and coastal districts. The 7th Arrondissement is the city’s crown jewel, commanding a premium annual revenue of €30,849 and an ADR of €129. Meanwhile, the 1st Arrondissement (Vieux-Port/Canebière) maintains the city’s highest occupancy rate at 68%, proving that central proximity remains the strongest driver for consistent bookings.
Luxury & Premium Districts
For investors seeking higher nightly rates and an upscale clientele, the 8th Arrondissement offers an attractive ADR of €134 with a focus on family-friendly beach proximity and the Prado district. Further inland, the 11th Arrondissement presents a niche premium market with an ADR of €146, often featuring larger villas and residential estates that cater to groups and long-stay guests.
Historical & Cultural Centers
Le Panier and the 2nd Arrondissement continue to draw massive tourist interest. With a strong occupancy rate of 67% and an annual revenue of €24,306, this area benefits from its proximity to the Mucem, the Old Port, and its status as the oldest part of the city. Despite the strict “Hyper-Urban” regulations, the demand in these historic streets remains unparalleled.
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