Airbnb Occupancy Rates in Assisi, Perugia(October 2026)

Source: GuestFavoritesLast updated: 2026-10-21

Airbnbs in Assisi, Perugia earn an average of €25,424 per year, with a typical occupancy rate of 52% and daily rates averaging €134. There were 679 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Assisi, Italy.

Assisi Airbnb Market Map (October 2026)

679 listings

Assisi Market Performance

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Average Daily Rate (ADR)€134Average daily income from a booked room in Assisi.
Occupancy Rate52% Indicates strong demand and frequent bookings.
Median Annual Revenue€25,424The usual yearly earnings for an Airbnb in Assisi.
Active Listings679The total count of active short-term rental listings.

Italy average: 60% occupancy, €168 per night.

Airbnb occupancy rates by city in Italy

Period: October 2025 - September 2026

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Airbnb market analytics dashboard for Assisi, Perugia

How Often Will Your Airbnb Be Booked in Assisi?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Assisi is 52%, meaning properties are booked for about 190 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Assisi

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
86%68%45%19%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Assisi

Peak Months

October, September

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Assisi?

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One of the most common questions for potential Airbnb hosts in Assisi is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Assisi

Best-in-class Airbnb properties (top 10%) in Assisi achieve around €35,865 annually, while strong performers (top 25%) earn at least €22,772. Typical properties generate about €13,489 per year, and entry-level listings (bottom 25%) see earnings near €5,469, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Assisi?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Assisi is €134 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Assisi

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€194per night€130per night€93per night€63per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Assisi?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Assisi market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€35,865
Strong Performers (25%)€22,772
Market Average€25,424
Entry Level (25%)€5,469
Profitability Factors
High Occupancy: 52% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €134 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Assisi offers strong profitability potential with competitive pricing advantages. The combination of 52% occupancy and €134 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Assisi?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Assisi.

Rules for new hosts

Can a new host open an entire-home rental here?

Yes. Registration is required.

Regulation level Low
  1. May 2020DGR 372/2020 creates the regional identification code for accommodation and tourist lets (under L.R. 8/2017)
  2. October 2024Regional Assembly approves the new tourism law
  3. October 2024L.R. 23/2024 (Legge regionale in materia di turismo) replaces L.R. 8/2017
  4. TodayNo change scheduled
Licence
RegistrationNational
Building / HOA
Bylaws can ban itNational
Enforcement
MediumNational

Umbria's tourism law is regional law 23/2024 of 28 October 2024, which fully replaced law 8/2017. The region keeps a database of accommodation and tourist lets (Turismatica) and a regional identification code created by a 2020 Giunta resolution, and the national CIN applies on top. As of October 2026 there was no regional cap, quota, zoning limit or municipal power to restrict rentals, so rules are effectively the national ones.

Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.

Registration Numbers on Airbnb

70% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Most Listings Registered

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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