Airbnb Occupancy Rates in Umbria, Italy(October 2026)
Airbnbs in Umbria, Italy earn an average of €33,708 per year, with a typical occupancy rate of 51% and daily rates averaging €182. There were 7,087 listings published on Airbnb in October 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Umbria, Italy.
Umbria Airbnb Market Map (October 2026)
Umbria Market Performance
Italy average: 60% occupancy, €168 per night.
Airbnb occupancy rates by city in ItalyPeriod: October 2025 - September 2026
Get Live Umbria Market Intelligence
Discover detailed Umbria Airbnb Analytics and explore real-time market data to make accurate investment decisions.
Explore Real-time Analytics
How Often Will Your Airbnb Be Booked in Umbria?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Umbria is 51%, meaning properties are booked for about 185 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Umbria
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 85% | 61% | 31% | 7% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Umbria
September, July
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
March, February
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, December
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Umbria?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Umbria is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Umbria
Best-in-class Airbnb properties (top 10%) in Umbria achieve around €43,849 annually, while strong performers (top 25%) earn at least €20,976. Typical properties generate about €9,201 per year, and entry-level listings (bottom 25%) see earnings near €1,895, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!
What Can You Learn from Top-Performing Airbnbs in Umbria?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Umbria and what makes them successful.
What Should You Charge for Your Airbnb in Umbria?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Umbria is €182 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Umbria
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €278per night | €135per night | €79per night | €28per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Umbria?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Umbria market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Umbria?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Umbria.
Rules for new hosts
Can a new host open an entire-home rental here?
Yes. Registration is required.
- May 2020DGR 372/2020 creates the regional identification code for accommodation and tourist lets (under L.R. 8/2017)
- October 2024Regional Assembly approves the new tourism law
- October 2024L.R. 23/2024 (Legge regionale in materia di turismo) replaces L.R. 8/2017
- TodayNo change scheduled
- May 2020DGR 372/2020 creates the regional identification code for accommodation and tourist lets (under L.R. 8/2017)
- October 2024Regional Assembly approves the new tourism law
- October 2024L.R. 23/2024 (Legge regionale in materia di turismo) replaces L.R. 8/2017
- TodayNo change scheduled
- Licence
- RegistrationNational
- Building / HOA
- Bylaws can ban itNational
- Enforcement
- MediumNational
Umbria's tourism law is regional law 23/2024 of 28 October 2024, which fully replaced law 8/2017. The region keeps a database of accommodation and tourist lets (Turismatica) and a regional identification code created by a 2020 Giunta resolution, and the national CIN applies on top. As of October 2026 there was no regional cap, quota, zoning limit or municipal power to restrict rentals, so rules are effectively the national ones.
Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.
Registration Numbers on Airbnb
71% of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Comprehensive licensing, regular inspections, and strict safety standards apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
High compliance standards ensure market quality and protect your investment.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Umbria Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Umbria perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Monte Santa Maria Tiberina
Panicale
Gualdo Cattaneo
Paciano
Monteleone D'orvieto
San Venanzo
Lisciano Niccone
Collazzone
Torgiano
Narni
Baschi
Montefalco
Massa Martana
Valfabbrica
Bevagna
Corciano
Trevi
Gualdo Tadino
Bastia Umbra
Ferentillo
Nocera Umbra
View All 50 submarkets
Get complete profitability analysis and investment ROI for every neighborhood.
Start Free Analysis