Airbnb Occupancy Rates in Umbria, Italy(March 2026)
Airbnbs in Umbria, Italy earn an average of €33,501 per year, with a typical occupancy rate of 49% and daily rates averaging €187. There were 5,417 listings published on Airbnb in March 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Umbria, Italy.
Umbria Airbnb Market Map (March 2026)
Umbria Market Performance
Period: March 2025 - February 2026
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How Often Will Your Airbnb Be Booked in Umbria?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Umbria is 49%, meaning properties are booked for about 179 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Umbria
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 82% | 58% | 28% | 5% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Umbria
October, July
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
June, February
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, March
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Umbria?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Umbria is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Umbria
Best-in-class Airbnb properties (top 10%) in Umbria achieve around €43,035 annually, while strong performers (top 25%) earn at least €20,223. Typical properties generate about €8,507 per year, and entry-level listings (bottom 25%) see earnings near €1,299, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Umbria?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Umbria and what makes them successful.
How Competitive is the Airbnb Market in Umbria?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Umbria Airbnb market currently features 5,417 active listings with an average occupancy rate of 49%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.
Airbnb Listings: Change Over Time
Strategic Entry into Umbria Airbnb Market
Competitive Positioning
- Focus on mid-market with competitive pricing
- Emphasize unique features and exceptional service
- Position as luxury accommodation option
Market Opportunities
- High vacancy rates indicate room for new quality listings
- Rapid market growth creates new opportunities
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Umbria?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Umbria is €187 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Umbria
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €272per night | €133per night | €76per night | €18per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Umbria?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Umbria market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Umbria?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Umbria.
Current Regulatory Status
77% compliance indicates strict regulatory enforcement in this market.
Key Regulatory Requirements
Comprehensive licensing, regular inspections, and strict safety standards apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
High compliance standards ensure market quality and protect your investment.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Umbria Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Umbria perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Monte Santa Maria Tiberina
Passignano Sul Trasimeno
Monteleone D'orvieto
Marsciano
Tuoro Sul Trasimeno
Gualdo Cattaneo
Paciano
Amelia
Piegaro
Lisciano Niccone
San Venanzo
Panicale
Collazzone
Narni
Torgiano
Bevagna
Montefalco
Massa Martana
Valfabbrica
Corciano
Baschi
Cannara
Bastia Umbra
Gualdo Tadino
Trevi
Giano Dell'umbria
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