Airbnb Occupancy Rates in Gubbio, Umbria(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Airbnbs in Gubbio, Umbria earn an average of €27,490 per year, with a typical occupancy rate of 45% and daily rates averaging €169. There were 155 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Gubbio, Italy.

Gubbio Airbnb Market Map (March 2026)

155 listings

Gubbio Market Performance

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Average Daily Rate (ADR)€169Average daily income from a booked room in Gubbio.
Occupancy Rate45% Shows moderate demand and chances for more bookings.
Median Annual Revenue€27,490The usual yearly earnings for an Airbnb in Gubbio.
Active Listings155The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in Gubbio?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Gubbio is 45%, meaning properties are booked for about 163 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Gubbio

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
78%54%32%13%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Gubbio

Peak Months

December, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, May

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Gubbio?

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One of the most common questions for potential Airbnb hosts in Gubbio is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Gubbio

Best-in-class Airbnb properties (top 10%) in Gubbio achieve around €32,980 annually, while strong performers (top 25%) earn at least €19,161. Typical properties generate about €10,174 per year, and entry-level listings (bottom 25%) see earnings near €3,358, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Gubbio?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Gubbio Airbnb market currently features 155 active listings with an average occupancy rate of 45%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

March 2025137 Airbnbs
↑ 13%vs
February 2026155 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 13% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Gubbio.

Strategic Entry into Gubbio Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Gubbio?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Gubbio is €169 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Gubbio

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€203per night€134per night€92per night€49per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Gubbio?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Gubbio market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€32,980
Strong Performers (25%)€19,161
Market Average€27,490
Entry Level (25%)€3,358
Profitability Factors
High Occupancy: 45% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €169 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Gubbio offers strong profitability potential with premium pricing opportunities. The combination of 45% occupancy and €169 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Gubbio?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Gubbio.

Current Regulatory Status

68% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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