Airbnb Occupancy Rates in Maratea, Potenza(October 2026)
Airbnbs in Maratea, Potenza earn an average of €28,881 per year, with a typical occupancy rate of 55% and daily rates averaging €143. There were 126 listings published on Airbnb in October 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Maratea, Italy.
Maratea Airbnb Market Map (October 2026)
Maratea Market Performance
Italy average: 60% occupancy, €168 per night.
Airbnb occupancy rates by city in ItalyPeriod: October 2025 - September 2026
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How Often Will Your Airbnb Be Booked in Maratea?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Maratea is 55%, meaning properties are booked for about 202 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Maratea
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 75% | 38% | 17% | 5% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Maratea
September, July
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
May, February
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
December, January
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Maratea?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Maratea is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Maratea
Best-in-class Airbnb properties (top 10%) in Maratea achieve around €24,362 annually, while strong performers (top 25%) earn at least €13,424. Typical properties generate about €6,341 per year, and entry-level listings (bottom 25%) see earnings near €1,632, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Maratea?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Maratea and what makes them successful.
What Should You Charge for Your Airbnb in Maratea?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Maratea is €143 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Maratea
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €158per night | €90per night | €41per night | €15per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Maratea?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Maratea market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Maratea?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Maratea.
Rules for new hosts
Can a new host open an entire-home rental here?
Yes. Registration is required.
- 2025National CIN mandatory for tourist rentals
- TodayNo change scheduled
- 2025National CIN mandatory for tourist rentals
- TodayNo change scheduled
- Licence
- RegistrationNational
- Building / HOA
- Bylaws can ban itNational
- Enforcement
- MediumNational
As of October 2026 Basilicata had no specific restriction on tourist rentals: the regional register (CIR) plus the national CIN apply, with no regional night cap, quota or freeze. Basilicata led the country in CIN take-up in autumn 2024 (about 60% of facilities). Matera is covered at city level.
Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.
Registration Numbers on Airbnb
60% of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Registration, tax collection, and safety standards are actively enforced.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Strong compliance helps maintain market quality and guest trust.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.