Airbnb Occupancy Rates in Potenza, Basilicata(October 2026)
Airbnbs in Potenza, Basilicata earn an average of €14,464 per year, with a typical occupancy rate of 43% and daily rates averaging €93. There were 474 listings published on Airbnb in October 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Potenza, Italy.
Potenza Airbnb Market Map (October 2026)
Potenza Market Performance
Italy average: 60% occupancy, €168 per night.
Airbnb occupancy rates by city in ItalyPeriod: October 2025 - September 2026
Get Live Potenza Market Intelligence
Discover detailed Potenza Airbnb Analytics and explore real-time market data to make accurate investment decisions.
Explore Real-time Analytics
How Often Will Your Airbnb Be Booked in Potenza?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Potenza is 43%, meaning properties are booked for about 156 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Potenza
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 74% | 46% | 19% | 4% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Potenza
September, July
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
November, February
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, March
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Potenza?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Potenza is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Potenza
Best-in-class Airbnb properties (top 10%) in Potenza achieve around €19,326 annually, while strong performers (top 25%) earn at least €10,247. Typical properties generate about €3,750 per year, and entry-level listings (bottom 25%) see earnings near €789, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
Want to see how your listing could perform? Create a free account to unlock personalized analytics and explore exclusive insights in our app!
What Can You Learn from Top-Performing Airbnbs in Potenza?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Potenza and what makes them successful.
What Should You Charge for Your Airbnb in Potenza?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Potenza is €93 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Potenza
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €116per night | €79per night | €46per night | €7per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Potenza?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Potenza market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Potenza?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Potenza.
Rules for new hosts
Can a new host open an entire-home rental here?
Yes. Registration is required.
- 2025National CIN mandatory for tourist rentals
- TodayNo change scheduled
- 2025National CIN mandatory for tourist rentals
- TodayNo change scheduled
- Licence
- RegistrationNational
- Building / HOA
- Bylaws can ban itNational
- Enforcement
- MediumNational
As of October 2026 Basilicata had no specific restriction on tourist rentals: the regional register (CIR) plus the national CIN apply, with no regional night cap, quota or freeze. Basilicata led the country in CIN take-up in autumn 2024 (about 60% of facilities). Matera is covered at city level.
Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.
Registration Numbers on Airbnb
65% of the active Airbnb listings we tracked last month display a registration or license number.
This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.
Key Regulatory Requirements
Comprehensive licensing, regular inspections, and strict safety standards apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
High compliance standards ensure market quality and protect your investment.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Potenza Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Potenza perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Potenza
Trivigno
Senise
Trecchina
Rotonda
Melfi
Castelmezzano
Lauria
Viggianello
Venosa
Albano Di Lucania
Rivello
Pignola
Tito
Muro Lucano
Pietrapertosa
Nemoli
Sasso Di Castalda
Rionero In Vulture
Chiaromonte
San Severino Lucano
Marsicovetere
Lavello
Anzi
Latronico
Teana
Genzano Di Lucania
Moliterno
Picerno
Satriano Di Lucania
San Paolo Albanese
San Fele
Castelluccio Superiore
Avigliano
Acerenza
Ruvo Del Monte
Barile
Pietragalla
Ripacandida
View All 50 submarkets
Get complete profitability analysis and investment ROI for every neighborhood.
Start Free Analysis