Airbnb Market Data in Lombardia, Italy(July 2026)

Occupancy, Revenue & Best Areas

Milan, the global capital of fashion and design, is one of Europe’s most powerful and cosmopolitan Airbnb markets, attracting millions of visitors for business, shopping, and culture. With over 17,896 listings, it is an incredibly dynamic and international market, boasting an occupancy rate of 64%. Visitors seek the elegance of apartments in Brera or the urban charm of lofts along the Navigli, paying an average daily rate of €152. Its status as a global economic hub ensures strong and consistent profitability year-round, with exceptional peaks during Fashion Week and the Salone del Mobile.

Como, nestled between mountains and crystal-clear waters, is a city of timeless elegance famous for its silk and majestic Cathedral. It is the gateway to one of the world’s most iconic destinations, attracting high-end international tourism. The Airbnb market is very solid here, featuring an occupancy rate of 60%. Visitors seek the charm of old-town apartments or the exclusivity of lake-view residences, paying an average daily rate of €185. Generating an annual revenue of €40,666, Como is a reliable choice for investment, sustained by a global demand that shows no sign of slowing down.

Livigno, Italy’s ‘Little Tibet’, is a unique alpine destination located in a duty-free zone, renowned for extreme skiing, shopping, and wild nature. It is a high-altitude market experiencing very strong seasons in both winter and summer, attracting athletes and families from across Europe. The Airbnb market is extraordinarily lucrative here, featuring an average daily rate of €275. Visitors seek the style of wooden chalets and the functionality of modern apartments near the lifts, generating an annual revenue of €52,594. Its reputation as a sports and shopping paradise ensures consistent profitability and an excellent investment.

Bellagio, the ‘Pearl of Lake Como’, is a world-renowned destination famous for its picturesque alleys and magnificent villas overlooking the water. It is an elite market attracting international tourism seeking exclusivity and timeless beauty. The rental market is exceptionally profitable here, featuring an average daily rate of €289. Visitors seek high-end apartments in the ancient village or historic residences with breathtaking views, generating an annual revenue of €65,356. Its reputation for absolute luxury and unique natural setting ensure high-level demand and a safe investment in the most exclusive sector.

Bergamo, split between the enchanting medieval Upper Town and the modern Lower Town, is a historic and architectural jewel and a UNESCO World Heritage site. Thanks to its international airport, it is a vibrant tourist destination attracting travelers from around the globe. The Airbnb market is very efficient here, boasting an occupancy rate of 65%. Visitors appreciate the charm of historic apartments within the Venetian walls and the central location of modern rentals, generating an annual revenue of €27,934. Its cultural energy and exceptional accessibility ensure strong and consistent profitability for property owners.

Desenzano del Garda is the vibrant and trendy capital of Lake Garda, a town merging Roman history, sunny beaches, and a lively nightlife. It is a premier tourist and commercial hub attracting travelers for its elegance and services. The Airbnb market is very solid here, featuring an occupancy rate of 58%. Visitors seek the charm of old-town apartments or the convenience of lake-view holiday homes, paying an average daily rate of €159. Generating an annual revenue of €33,942, Desenzano is a reliable choice for investment, sustained by constant domestic and international tourism.

Tremezzina, located in the central zone of Lake Como, is a destination of absolute enchantment famous for Villa Carlotta and its spectacular gardens. It is a premium market attracting a sophisticated international clientele seeking privacy and legendary panoramas. The rental market is extraordinarily profitable here, featuring an average daily rate of €302. Visitors seek exclusive historic villas and the charm of designer apartments with lake views, generating an annual revenue of €66,794. Its refined atmosphere and unique natural setting ensure high-level demand and a safe investment in the luxury sector.

Sirmione, the ‘Pearl of Lake Garda’, enchants with its Scaliger Castle floating on the water, thermal springs, and the Roman remains of the Grotte di Catullo. It is a peninsula of rare beauty attracting international tourism seeking relaxation and culture. The Airbnb market is very solid here, featuring an occupancy rate of 61%. Visitors seek the charm of apartments in the medieval village or the exclusivity of residences with direct lake access, paying an average daily rate of €178. Generating an annual revenue of €40,129, Sirmione is a reliable choice for investment, sustained by relentless global demand.

Toscolano-Maderno, set on the Brescia shore of Lake Garda, offers a perfect blend of industrial history, wide beaches, and trails through the Valley of Paper Mills. It is a dynamic destination attracting travelers seeking sports, nature, and relaxation. The Airbnb market is solid here, featuring an occupancy rate of 59%. Visitors appreciate apartments with panoramic views and holiday homes nestled in greenery, paying an average daily rate of €211. Generating an annual revenue of €46,028, Toscolano-Maderno is a stable and profitable destination, supported by tourism that values the local area and quality of life.

Manerba del Garda is one of the most beloved spots on the Brescia shore, famous for its iconic Rocca cliff overlooking the lake and its extensive beaches. It is a destination merging history, nature, and relaxation, attracting families and hiking enthusiasts. The Airbnb market is very active here, featuring an occupancy rate of 60%. Visitors appreciate apartments in residential complexes with pools and villas nestled in olive groves, generating an annual revenue of €43,414. Its welcoming atmosphere and breathtaking views of lower Lake Garda make it an ideal destination for high-quality stays.