Best Airbnb Markets in Napoli, Campania

Naples, the city of sun and myth suspended between Vesuvius and the sea, is one of the world’s most powerful and vibrant Airbnb markets—an unparalleled burst of art, history, and flavor. With over 5,783 listings, it is an incredibly dynamic and international market, boasting an occupancy rate of 59%. Visitors seek the authentic charm of apartments in the UNESCO-listed historic center or the exclusivity of residences in Posillipo and along the Caracciolo waterfront, paying an average daily rate of €116. Its status as a global icon of culture and gastronomy ensures strong and consistent year-round profitability.

Sorrento, the land of sirens perched on a massive tuff terrace, enchants with its lemon gardens, seaside cliffs, and legendary views over the Gulf of Naples. It is an elite destination merging 19th-century elegance, fine craftsmanship, and world-class hospitality. The rental market is extraordinarily profitable here, featuring an occupancy rate of 68%. Visitors seek exclusive apartments with sea-view terraces and charming villas nestled in greenery, paying an average daily rate of €356. Its image of timeless luxury ensures high-profile demand and exceptional profitability.

Massa Lubrense, located at the very tip of the Sorrento Peninsula facing Capri, offers an oasis of peace and untouched nature among ancient olive groves and hidden coves like Nerano. It is a prestigious destination attracting international tourism seeking privacy, Michelin-starred dining, and breathtaking seascapes away from the crowds. The rental market is highly profitable here, featuring an average daily rate of €468. Visitors seek exclusive cliffside villas with pools and the charm of renovated farmhouses, generating an annual revenue of €102,707. Its serene atmosphere ensures consistent profitability.

Capri, the blue island that has enchanted emperors and poets, is a global icon of Mediterranean luxury and style, famous for its Faraglioni rocks and the legendary Piazzetta. It is an unparalleled elite market attracting high-profile international clients seeking exclusivity, wild nature, and dreamlike views. The Airbnb market is extraordinarily profitable here, featuring an average daily rate of €506. Visitors seek the charm of old-town apartments and the exclusivity of whitewashed villas nestled in Mediterranean scrub, generating an annual revenue of €100,142. Its legendary image ensures high-profile demand.

Vico Equense, the gateway to the Sorrento Peninsula perched on a limestone terrace, offers a perfect blend of crystal-clear sea, mountains, and world-renowned gastronomic excellence. It is a vibrant destination attracting international tourism fascinated by its scenic coves and ancient village charm. The Airbnb market is very active here, featuring an occupancy rate of 57%. Visitors appreciate elegant city-center apartments and modern holiday homes with views of Vesuvius, paying an average daily rate of €217. Its gastronomic heritage and privileged climate ensure consistent year-round profitability for property owners.

Sant'Agnello is a jewel of elegance and tranquility just steps from vibrant Sorrento, perched on a cliff offering spectacular views across the entire Gulf of Naples. It is a prestigious destination attracting international tourism seeking luxury hotels, privacy, and a refined Mediterranean atmosphere. The Airbnb market is high-performing here, featuring an occupancy rate of 63%. Visitors appreciate exclusive sea-view apartments and the convenience of historic residences near the water, paying an average daily rate of €327. Its reputation as a stately village ensures consistent year-round profitability and a safe investment.

Ischia, the green island of wellness in the Gulf of Naples, is a legendary destination famous for its millennial thermal waters, Aragonese Castle, and lush nature. It is a powerful and international Airbnb market attracting millions of visitors for its unique wellness, history, and quality beach offerings. The market is very efficient here, featuring an occupancy rate of 55%. Visitors seek the charm of apartments in the fishing villages of Ischia Ponte or Porto and the exclusivity of residences near thermal parks, paying an average daily rate of €177. Its world-class reputation ensures strong and consistent year-round profitability.

Forio, the largest municipality on Ischia island, is famous for its fiery sunsets, Citara beaches, and the bohemian charm of its historic center. It is a sunny destination merging thermal wellness with a vibrant marine life, attracting visitors for its exotic gardens and welcoming culture. The Airbnb market is solid here, featuring an occupancy rate of 56%. Visitors seek the charm of apartments in Saracen alleys and the convenience of holiday homes near the sandy bays, paying an average daily rate of €165. Its authentic character and beautiful coastline ensure steady demand and consistent profitability.

Castellammare di Stabia, the ‘City of Waters’ set between the sea and Mount Faito, offers a monumental setting with its medieval castle and ancient spas. It is a vibrant city attracting discovery tourism and travelers seeking Campanian authenticity, fascinated by its proximity to Pompeii and the Amalfi Coast. The Airbnb market here is very active, featuring an occupancy rate of 50%. Visitors appreciate the central location of renovated apartments and the charm of gulf-view homes, taking advantage of a competitive average daily rate. With an average annual revenue of €24,330, the city ensures stable profitability sustained by its role as a tourist hub.

Pompeii, a mythical city and gateway to the world’s most famous archaeological site, offers a unique setting between its millenary heritage and the devotion to the Sanctuary. It is a global destination attracting mass tourism year-round, fascinated by Roman history and the vitality of the modern center. The Airbnb market here is extremely active, featuring an occupancy rate of 49%. Visitors appreciate the central location of modern apartments and strategic proximity to the excavations, taking advantage of an average daily rate of €103. With an average annual revenue of €18,852, the city ensures stable profitability sustained by its immense tourist flow.