Airbnb Occupancy Rates in Healesville, Victoria (November 2025)

Source: GuestFavorites Last updated: 2025-11-20

Airbnbs in Healesville, Victoria earn an average of A$63,852 per year, with a typical occupancy rate of 46% and daily rates averaging A$381. There were 165 listings published on Airbnb in November 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Healesville, Australia.

Healesville Airbnb Market Map (November 2025)

165 listings

Healesville Market Performance

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Average Daily Rate (ADR) A$381 Average daily income from a booked room in Healesville.
Occupancy Rate 46% Shows moderate demand and chances for more bookings.
Median Annual Revenue A$63,852 The usual yearly earnings for an Airbnb in Healesville.
Active Listings 165 The total count of active short-term rental listings.

Period: November 2024 - October 2025

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How Often Will Your Airbnb Be Booked in Healesville?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Healesville is 46%, meaning properties are booked for about 170 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Healesville

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
80% 63% 44% 26%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Healesville

Peak Months

September, November

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

May, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Healesville?

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One of the most common questions for potential Airbnb hosts in Healesville is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Healesville

Best-in-class Airbnb properties (top 10%) in Healesville achieve around A$96,443 annually, while strong performers (top 25%) earn at least A$65,825. Typical properties generate about A$43,763 per year, and entry-level listings (bottom 25%) see earnings near A$24,407, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Healesville?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Healesville Airbnb market currently features 165 active listings with an average occupancy rate of 46%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

November 2024 156 Airbnbs
↑ 6% vs
October 2025 165 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 6% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Healesville.

Strategic Entry into Healesville Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Stable market provides predictable investment returns
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Healesville?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Healesville is A$381 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Healesville

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
A$685 per night A$458 per night A$315 per night A$223 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Healesville?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Healesville market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) A$96,443
Strong Performers (25%) A$65,825
Market Average A$63,852
Entry Level (25%) A$24,407
Profitability Factors
High Occupancy: 46% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$381 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Healesville offers strong profitability potential with premium pricing opportunities. The combination of 46% occupancy and A$381 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Healesville?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Healesville.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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