Airbnb Occupancy Rates in Terracina, Lazio (November 2025)

Source: GuestFavorites Last updated: 2025-11-28

Airbnbs in Terracina, Lazio earn an average of €24,287 per year, with a typical occupancy rate of 57% and daily rates averaging €125. There were 301 listings published on Airbnb in November 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Terracina, Italy.

Terracina Airbnb Market Map (November 2025)

301 listings

Terracina Market Performance

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Average Daily Rate (ADR) €125 Average daily income from a booked room in Terracina.
Occupancy Rate 57% Indicates strong demand and frequent bookings.
Median Annual Revenue €24,287 The usual yearly earnings for an Airbnb in Terracina.
Active Listings 301 The total count of active short-term rental listings.

Period: February 2025 - October 2025

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How Often Will Your Airbnb Be Booked in Terracina?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Terracina is 57%, meaning properties are booked for about 207 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Terracina

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
59% 39% 22% 9%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Terracina

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

May, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Terracina?

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One of the most common questions for potential Airbnb hosts in Terracina is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Terracina

Best-in-class Airbnb properties (top 10%) in Terracina achieve around €35,659 annually, while strong performers (top 25%) earn at least €21,136. Typical properties generate about €10,273 per year, and entry-level listings (bottom 25%) see earnings near €4,008, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Terracina?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Terracina Airbnb market currently features 301 active listings with an average occupancy rate of 57%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

February 2025 185 Airbnbs
↑ 63% vs
October 2025 301 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 63% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Terracina.

Strategic Entry into Terracina Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Terracina?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Terracina is €125 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Terracina

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€143 per night €92 per night €51 per night €21 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Terracina?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Terracina market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €35,659
Strong Performers (25%) €21,136
Market Average €24,287
Entry Level (25%) €4,008
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €125 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Terracina offers strong profitability potential with competitive pricing advantages. The combination of 57% occupancy and €125 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Terracina?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Terracina.

Current Regulatory Status

79% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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