Airbnb Market Data in Lazio, Italy(July 2026)Occupancy, Revenue & Best Areas
- Annual revenue:€43,010 per listing
- Occupancy:66%
- ADR:€179
- Active listings:33,574
Lazio is dominated by Roma — heritage city breaks, Vatican weekends, and long-stay remote workers — with coastal and lake towns filling summer weeks outside the capital.
Region-wide averages hide a sharp gap between centro storico apartments and quiet Sabine or Castelli Romani villages. Model the comune, not Lazio alone.
Lazio Airbnb Market Map (July 2026)
Lazio Market Performance
Period: July 2025 - June 2026
How Much Can You Earn with Airbnb in Lazio?
One of the most common questions for potential Airbnb hosts in Lazio is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Lazio
Is Airbnb a Good Investment in Lazio?
YES — Lazio suits hosts who can navigate Rome’s licensing scrutiny and still compete on guest experience in a 24,538-listing market.
| Market | Avg revenue | Occupancy | Listings |
|---|---|---|---|
| Lazio | €43,010 | 66% | 33,574 |
| Roma | €47,639 | 70% | 24,538 |
| Toscana | €43,417 | 59% | 53,778 |
| Campania | €44,141 | 58% | 22,309 |
Rome carries most short-stay demand; Viterbo and coast towns add lower-competition stock with thinner weekday occupancy.
Lazio Market Analysis
Who books Roma?
Roma fills on spring city breaks, summer heritage tourism, and event weekends when one-bedroom flats sit near metro lines to the Vatican, Termini, or Trastevere. Guests booking centro storico apartments expect elevator or ground-floor access because Roman staircases punish review scores regardless of how photogenic the terrace looks. Hosts who keep guest communication in Italian and English capture Erasmus and remote-worker mid-stays that smooth occupancy between holiday peaks.
What drives ADR outside Rome?
Sperlonga, Terracina, and Castelli Romani comuni trade on Romans’ weekend escapes where parking, outdoor space, and beach access matter more than centro storico views. Fiumicino adds early-flight and cruise-port spillover when listings highlight airport transfer times and late checkout before dawn departures. Coastal and lake towns earn lower nightly rates than Trastevere or Prati but face less condominium friction on detached stock with gardens.
What to buy
Centro apartments in Roma need STR registration and often CIL compliance before the first booking — verify the municipal path before exchange, not after guests arrive. Ponza island stock trades on summer ferry weeks with premium ADR when hosts price boat schedules, luggage logistics, and generator or water-tank limitations honestly in the listing. Coastal houses need honest drive-time copy from Fiumicino or Termini because guests plan day trips around check-in windows and will penalise vague “near Rome” marketing.
Most Profitable Areas in Lazio
Lazio short-stay demand concentrates on Roma and a ring of coastal, lake, and island towns that capture weekend escapes from the capital.
Top performing cities
Roma:24,538 listings at €47,639 and 70% occupancy — capital events, heritage tourism, Vatican weekends, and long-stay remote-worker demand.
Fiumicino:632 listings earning €24,859 and 59% occupancy — FCO early flights, cruise-port spillover, and seaside dining weekends.
Tyrrhenian coast
Coastal comuni south of Rome fill on summer family weeks when parking and beach access are spelled out clearly in the listing. Sperlonga (281 listings, €34,223, 52% occupancy) and Terracina (314 listings, €27,782) capture Romans’ weekend demand with lower acquisition costs than centro flats but thinner weekday occupancy outside July and August.
Pontine islands
Ponza (386 listings, €33,117, 54% occupancy) adds premium summer island weeks when hosts manage ferry timetables, water logistics, and peak-season minimum stays honestly. Island stock rewards operators who answer messages about hydrofoil delays within minutes because guests arrive with tight boat connections and little patience for vague directions.
Top 8 Airbnb Markets in Lazio
Rome, the Eternal City, is one of the world’s most powerful and iconic Airbnb markets, attracting millions of visitors for its unparalleled heritage ranging from the Roman Empire to the Renaissance. With over 24,538 listings, it is an incredibly dynamic and international market, boasting an occupancy rate of 69%. Visitors seek the timeless charm of apartments in historic districts like Trastevere or Monti, or the exclusivity of residences near the Pantheon and Piazza Navona, paying an average daily rate of €187. Its status as a global tourism capital ensures strong and consistent year-round profitability, with demand that never falters.
Featured Listings
Fiumicino, Italy’s premier air gateway, is a booming city merging its logistical importance with a rich seafaring tradition and exceptional archaeological sites like Trajan’s ancient port. Thanks to its strategic location, it attracts massive transit travelers and tourists seeking beaches and dining just miles from the capital. The Airbnb market is extremely efficient here, featuring an occupancy rate of 59%. Visitors appreciate modern apartments near the airport and waterfront holiday homes, generating an annual revenue of €24,859. Its role as an international hub ensures consistent year-round profitability for property owners.
Featured Listings
Ponza, the volcanic gem of the Pontine Islands, offers a burst of color among its pastel houses, legendary caves, and the emerald waters of Chiaia di Luna. It is a cult destination for nautical and trendy tourism, attracting an international clientele seeking exclusivity and wild beauty. The rental market is extraordinarily profitable here, featuring an average daily rate of €167. Visitors seek the charm of apartments overlooking the Bourbon harbor and the exclusivity of residences nestled in the Mediterranean scrub, generating an annual revenue of €33,117. Its magical ‘timeless’ atmosphere ensures high-level demand.
Featured Listings
Sperlonga, one of Italy’s most beautiful villages perched on a white rock spur, enchants with its whitewashed alleys, Tiberius’s Villa, and crystal-clear Blue Flag sea. It is an elite destination attracting international tourism seeking elegance, history, and exceptional seascapes in a refined setting. The rental market is highly profitable here, featuring an average daily rate of €181. Visitors seek the charm of ancient village apartments and the exclusivity of residences near the East and West beaches, generating an annual revenue of €34,223. Its classical beauty and serene atmosphere ensure high-level demand.
Featured Listings
Terracina, where the Appian Way meets the Tyrrhenian Sea beneath the imposing Temple of Jupiter Anxur, is a city of extraordinary beauty blending millennial history and seaside splendor. It is a vibrant destination attracting international tourism fascinated by its medieval historic center and its extensive fine-sand beaches. The Airbnb market is very active here, featuring an occupancy rate of 54%. Visitors appreciate elegant apartments in the Upper Town and modern holiday homes near the Circe waterfront, paying an average daily rate of €140. Its unique heritage and privileged climate ensure consistent profitability for owners.
Featured Listings
Gaeta, the ‘City of 100 Churches’ perched on the Monte Orlando promontory, enchants with its intact medieval village, the Split Mountain (Montagna Spaccata), and its seven exceptionally beautiful beaches. It is a destination of timeless charm attracting international tourism seeking history, nature, and an authentic seafaring atmosphere away from the crowds. The Airbnb market is solid here, featuring an average daily rate of €129. Visitors seek the charm of apartments in the Sant'Erasmo district and the convenience of holiday homes near Serapo Beach, generating an annual revenue of €22,553. Its image as a jewel of the Tyrrhenian ensures steady demand.
Featured Listings
Anzio, the ancient Antium and port of Nero, is a sunny city rich in history, famous for its Roman ruins overlooking the sea and its wide golden beaches. It is a beloved seaside destination merging archaeological charm with a vibrant marine life, attracting visitors for its excellent gastronomy and mild climate. The Airbnb market is solid here, featuring an average daily rate of €145. Visitors seek elegant apartments in the historic center and holiday homes near the Western Riviera, generating an annual revenue of €28,288. Its connection to history and quality services ensure stable profitability for owners throughout the summer season.
Featured Listings
Nettuno, the city of the Sea God famous for its medieval village overlooking the waves and the monumental Forte Sangallo, offers a seaside experience rich in charm and traditions. It is a vibrant destination merging the beauty of its marina with a dynamic day and night life, attracting visitors for its hospitality and sunny climate. The Airbnb market is solid here, featuring an occupancy rate of 52%. Visitors appreciate apartments in the walled historic center and modern holiday homes near the wide sandy beaches, paying an average daily rate of €108. Its authentic character and proximity to the capital make it a stable and profitable choice.
Featured Listings
Get Live Lazio, Italy Market Intelligence
Discover detailed Lazio, Italy Airbnb Analytics and explore real-time market data to make accurate investment decisions.
Explore Real-time Analytics