Best Airbnb Markets in
Lazio, Italy
Maximizing your returns in Lazio, Italy depends on choosing the right location with proven demand. We have carefully reviewed the top 8 markets to help you spot emerging trends and high-performing zones for your Airbnb portfolio.
While this data gives you a solid market-wide perspective, successful investing requires property-specific due diligence. For the most accurate filters, occupancy heatmaps, and revenue breakdowns, use GuestFavorites.
Lazio Airbnb Market Map (February 2026)
Rome, the Eternal City, is one of the world’s most powerful and iconic Airbnb markets, attracting millions of visitors for its unparalleled heritage ranging from the Roman Empire to the Renaissance. With over 27,070 listings, it is an incredibly dynamic and international market, boasting an occupancy rate of 65%. Visitors seek the timeless charm of apartments in historic districts like Trastevere or Monti, or the exclusivity of residences near the Pantheon and Piazza Navona, paying an average daily rate of €186. Its status as a global tourism capital ensures strong and consistent year-round profitability, with demand that never falters.
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Fiumicino, Italy’s premier air gateway, is a booming city merging its logistical importance with a rich seafaring tradition and exceptional archaeological sites like Trajan’s ancient port. Thanks to its strategic location, it attracts massive transit travelers and tourists seeking beaches and dining just miles from the capital. The Airbnb market is extremely efficient here, featuring an occupancy rate of 53%. Visitors appreciate modern apartments near the airport and waterfront holiday homes, generating an annual revenue of €22,710. Its role as an international hub ensures consistent year-round profitability for property owners.
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Anzio, the ancient Antium and port of Nero, is a sunny city rich in history, famous for its Roman ruins overlooking the sea and its wide golden beaches. It is a beloved seaside destination merging archaeological charm with a vibrant marine life, attracting visitors for its excellent gastronomy and mild climate. The Airbnb market is solid here, featuring an average daily rate of €143. Visitors seek elegant apartments in the historic center and holiday homes near the Western Riviera, generating an annual revenue of €26,739. Its connection to history and quality services ensure stable profitability for owners throughout the summer season.
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Terracina, where the Appian Way meets the Tyrrhenian Sea beneath the imposing Temple of Jupiter Anxur, is a city of extraordinary beauty blending millennial history and seaside splendor. It is a vibrant destination attracting international tourism fascinated by its medieval historic center and its extensive fine-sand beaches. The Airbnb market is very active here, featuring an occupancy rate of 52%. Visitors appreciate elegant apartments in the Upper Town and modern holiday homes near the Circe waterfront, paying an average daily rate of €138. Its unique heritage and privileged climate ensure consistent profitability for owners.
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Gaeta, the ‘City of 100 Churches’ perched on the Monte Orlando promontory, enchants with its intact medieval village, the Split Mountain (Montagna Spaccata), and its seven exceptionally beautiful beaches. It is a destination of timeless charm attracting international tourism seeking history, nature, and an authentic seafaring atmosphere away from the crowds. The Airbnb market is solid here, featuring an average daily rate of €130. Visitors seek the charm of apartments in the Sant'Erasmo district and the convenience of holiday homes near Serapo Beach, generating an annual revenue of €21,021. Its image as a jewel of the Tyrrhenian ensures steady demand.
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Ponza, the volcanic gem of the Pontine Islands, offers a burst of color among its pastel houses, legendary caves, and the emerald waters of Chiaia di Luna. It is a cult destination for nautical and trendy tourism, attracting an international clientele seeking exclusivity and wild beauty. The rental market is extraordinarily profitable here, featuring an average daily rate of €170. Visitors seek the charm of apartments overlooking the Bourbon harbor and the exclusivity of residences nestled in the Mediterranean scrub, generating an annual revenue of €32,913. Its magical ‘timeless’ atmosphere ensures high-level demand.
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Sperlonga, one of Italy’s most beautiful villages perched on a white rock spur, enchants with its whitewashed alleys, Tiberius’s Villa, and crystal-clear Blue Flag sea. It is an elite destination attracting international tourism seeking elegance, history, and exceptional seascapes in a refined setting. The rental market is highly profitable here, featuring an average daily rate of €181. Visitors seek the charm of ancient village apartments and the exclusivity of residences near the East and West beaches, generating an annual revenue of €32,676. Its classical beauty and serene atmosphere ensure high-level demand.
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Nettuno, the city of the Sea God famous for its medieval village overlooking the waves and the monumental Forte Sangallo, offers a seaside experience rich in charm and traditions. It is a vibrant destination merging the beauty of its marina with a dynamic day and night life, attracting visitors for its hospitality and sunny climate. The Airbnb market is solid here, featuring an occupancy rate of 49%. Visitors appreciate apartments in the walled historic center and modern holiday homes near the wide sandy beaches, paying an average daily rate of €111. Its authentic character and proximity to the capital make it a stable and profitable choice.
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