Airbnb Occupancy Rates in Latina, Lazio(March 2026)

Source: GuestFavoritesLast updated: 2026-03-12

Airbnbs in Latina, Lazio earn an average of €26,576 per year, with a typical occupancy rate of 49% and daily rates averaging €148. There were 1,680 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Latina, Italy.

Latina Airbnb Market Map (March 2026)

1,680 listings

Latina Market Performance

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Average Daily Rate (ADR)€148Average daily income from a booked room in Latina.
Occupancy Rate49% Shows moderate demand and chances for more bookings.
Median Annual Revenue€26,576The usual yearly earnings for an Airbnb in Latina.
Active Listings1,680The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in Latina?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Latina is 49%, meaning properties are booked for about 180 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Latina

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
70%42%20%7%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Latina

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

May, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Latina?

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One of the most common questions for potential Airbnb hosts in Latina is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Latina

Best-in-class Airbnb properties (top 10%) in Latina achieve around €29,254 annually, while strong performers (top 25%) earn at least €15,746. Typical properties generate about €6,866 per year, and entry-level listings (bottom 25%) see earnings near €2,217, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Latina?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Latina Airbnb market currently features 1,680 active listings with an average occupancy rate of 49%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

March 20251,460 Airbnbs
↑ 15%vs
February 20261,680 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 15% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Latina.

Strategic Entry into Latina Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • High vacancy rates indicate room for new quality listings
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Latina?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Latina is €148 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Latina

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€180per night€113per night€51per night€19per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Latina?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Latina market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€29,254
Strong Performers (25%)€15,746
Market Average€26,576
Entry Level (25%)€2,217
Profitability Factors
High Occupancy: 49% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €148 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Latina offers strong profitability potential with competitive pricing advantages. The combination of 49% occupancy and €148 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Latina?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Latina.

Current Regulatory Status

78% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Latina Are Most Profitable for Airbnb?

Explore All Areas →

Not all areas within Latina perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings181
Daily Rate€169
Occupancy53%
Revenue€32,996
Active Listings218
Daily Rate€139
Occupancy53%
Revenue€27,084
Active Listings249
Daily Rate€131
Occupancy44%
Revenue€21,457
Active Listings156
Daily Rate€182
Occupancy50%
Revenue€33,413
Active Listings111
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Active Listings134
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Sabaudia

Active Listings84
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Minturno

Active Listings87
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Active Listings104
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Itri

Active Listings65
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Active Listings104
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Aprilia

Active Listings23
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Spigno Saturnia

Active Listings10
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Ventotene

Active Listings9
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Cisterna Di Latina

Active Listings15
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Sermoneta

Active Listings17
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Sonnino

Active Listings13
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Norma

Active Listings17
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Castelforte

Active Listings13
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Sezze

Active Listings14
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Santi Cosma E Damiano

Active Listings9
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Cori

Active Listings9
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Priverno

Active Listings5
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Monte San Biagio

Active Listings5
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Lenola

Active Listings5
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Pontinia

Active Listings5
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Roccagorga

Active Listings2
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Prossedi

Active Listings6
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Roccasecca Dei Volsci

Active Listings3
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Maenza

Active Listings2
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Campodimele

Active Listings1
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Rocca Massima

Active Listings1
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Bassiano

Active Listings1
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