Airbnb Market Data in Grosseto, Toscana(August 2026)

Occupancy, Revenue & Best Areas

Castiglione della Pescaia is one of Tuscany’s most exclusive and award-winning seaside resorts, famous for its medieval village overlooking the sea and its golden sandy beaches surrounded by pine forests. It is a prestigious destination attracting international tourism seeking crystal-clear waters, untouched nature, and elite services. The Airbnb market is very solid here, featuring an occupancy rate of 61%. Visitors appreciate exclusive villas in lush settings and modern apartments near the waterfront, paying an average daily rate of €180. Its image as a high-class seaside destination ensures consistent profitability and a safe investment.

Monte Argentario, a promontory of wild beauty surrounded by the Maremma sea, enchants with its exclusive ports of Porto Santo Stefano and Porto Ercole and its hidden coves. It is an elite destination attracting an international clientele seeking privacy, high-end sailing, and breathtaking seascapes. The Airbnb market is solid here, featuring an occupancy rate of 61%. Visitors seek exclusive cliffside villas and the charm of apartments overlooking the harbors, paying an average daily rate of €230. Its reputation as a luxury retreat ensures high-profile demand and high profitability throughout the summer season.

Grosseto, the heart of the Tuscan Maremma, offers an authentic setting between its Medici walls and the wild beaches of Marina di Grosseto and Principina a Mare. It is a vibrant city attracting discovery tourism and travelers seeking pristine nature, historic villages, and excellent gastronomy. The Airbnb market here is solid and efficient, featuring an occupancy rate of 58%. Visitors appreciate the central location of renovated apartments and strategic proximity to the sea, generating an average annual revenue of €30,296. Its summer vitality and hospitable climate ensure stable profitability.

Follonica, the ‘City of Iron’ overlooking an enchanting gulf, offers an ideal seaside setting with its golden beaches and refreshing pine forests. It is a vibrant destination attracting massive family tourism seeking clean sea, fun, and convenience. The Airbnb market here is extremely high-performing, featuring an occupancy rate of 64%. Visitors appreciate the central location of modern apartments and the functionality of holiday homes near the waterfront, generating an average annual revenue of €32,738. Its summer vitality and genuine hospitality ensure solid profitability.

Orbetello, a unique village stretched across a spectacular lagoon facing Monte Argentario, offers a natural scenery of rare beauty with its Feniglia and Giannella beaches. It is a prestigious destination attracting international tourism seeking relaxation, protected nature, and elegant atmospheres. The Airbnb market here is high-performing, featuring an average daily rate of €177. Visitors seek the charm of homes in the historic center and the exclusivity of villas near the lagoon, generating an average annual revenue of €34,486. Its reputation as an elite destination and the beauty of the landscape ensure steady demand.

Gavorrano, a medieval village in the heart of the mining Maremma, enchants with its stone houses and spectacular views descending toward the Gulf of Follonica. It is a prestigious destination attracting international tourism seeking peace, history, and proximity to Tuscany’s most beautiful beaches. The Airbnb market here is incredibly profitable, featuring an average annual revenue of €45,328. Visitors appreciate the quality of renovated country houses with pools and the exclusivity of homes in the village, taking advantage of an average daily rate of €218. Its elite tranquility and exceptional natural context ensure a highly successful investment.

Scarlino, an ancient village dominated by its castle and overlooking the exclusive Puntone marina, offers a natural scenery of rare power with the famous Cala Violina beach. It is a prestigious destination attracting international tourism seeking high-end boating, pristine nature, and tranquility. The Airbnb market here is high-performing, featuring an average annual revenue of €38,422. Visitors appreciate the quality of independent villas and the functionality of apartments near the harbor, taking advantage of an average daily rate of €176. Its strategic location and the beauty of the coastline ensure a highly successful investment.

Massa Marittima, a medieval jewel of the High Maremma, offers a monumental setting of rare beauty with its Cathedral Square, among the most beautiful in Italy. It is a destination of culture and traditions attracting a sophisticated international clientele passionate about nature and historic villages. The Airbnb market here is solid and efficient, featuring an occupancy rate of 54%. Visitors seek the charm of historic residences in the village and the peace of countryside homes, generating an average annual revenue of €27,106. Its cultural vitality and panoramic position ensure steady demand.