Best Airbnb Markets in Grosseto, Toscana

Finding the right investment opportunity in Grosseto, Toscana starts with accurate, data-driven insights. Our team has evaluated the top 8 markets across the area to pinpoint where demand is strongest and which neighborhoods are truly thriving.

Keep in mind that these figures reflect broad market averages, which serve as an essential starting point for your research. To dive deeper into specific properties, custom filters, and advanced ROI projections, explore the full suite of tools at GuestFavorites.

Source: GuestFavorites Last updated: 2026-02-06

Grosseto Airbnb Market Map (February 2026)

8 markets

Monte Argentario, a promontory of wild beauty surrounded by the Maremma sea, enchants with its exclusive ports of Porto Santo Stefano and Porto Ercole and its hidden coves. It is an elite destination attracting an international clientele seeking privacy, high-end sailing, and breathtaking seascapes. The Airbnb market is solid here, featuring an occupancy rate of 58%. Visitors seek exclusive cliffside villas and the charm of apartments overlooking the harbors, paying an average daily rate of €235. Its reputation as a luxury retreat ensures high-profile demand and high profitability throughout the summer season.

Active Listings 463
Daily Rate €235
Occupancy 58%
Annual Revenue €50,309

Castiglione della Pescaia is one of Tuscany’s most exclusive and award-winning seaside resorts, famous for its medieval village overlooking the sea and its golden sandy beaches surrounded by pine forests. It is a prestigious destination attracting international tourism seeking crystal-clear waters, untouched nature, and elite services. The Airbnb market is very solid here, featuring an occupancy rate of 59%. Visitors appreciate exclusive villas in lush settings and modern apartments near the waterfront, paying an average daily rate of €186. Its image as a high-class seaside destination ensures consistent profitability and a safe investment.

Active Listings 540
Daily Rate €186
Occupancy 59%
Annual Revenue €40,658

Grosseto, the heart of the Tuscan Maremma, offers an authentic setting between its Medici walls and the wild beaches of Marina di Grosseto and Principina a Mare. It is a vibrant city attracting discovery tourism and travelers seeking pristine nature, historic villages, and excellent gastronomy. The Airbnb market here is solid and efficient, featuring an occupancy rate of 56%. Visitors appreciate the central location of renovated apartments and strategic proximity to the sea, generating an average annual revenue of €29,310. Its summer vitality and hospitable climate ensure stable profitability.

Active Listings 437
Daily Rate €141
Occupancy 56%
Annual Revenue €29,310

Orbetello, a unique village stretched across a spectacular lagoon facing Monte Argentario, offers a natural scenery of rare beauty with its Feniglia and Giannella beaches. It is a prestigious destination attracting international tourism seeking relaxation, protected nature, and elegant atmospheres. The Airbnb market here is high-performing, featuring an average daily rate of €189. Visitors seek the charm of homes in the historic center and the exclusivity of villas near the lagoon, generating an average annual revenue of €35,680. Its reputation as an elite destination and the beauty of the landscape ensure steady demand.

Active Listings 310
Daily Rate €189
Occupancy 51%
Annual Revenue €35,680

Gavorrano, a medieval village in the heart of the mining Maremma, enchants with its stone houses and spectacular views descending toward the Gulf of Follonica. It is a prestigious destination attracting international tourism seeking peace, history, and proximity to Tuscany’s most beautiful beaches. The Airbnb market here is incredibly profitable, featuring an average annual revenue of €55,068. Visitors appreciate the quality of renovated country houses with pools and the exclusivity of homes in the village, taking advantage of an average daily rate of €277. Its elite tranquility and exceptional natural context ensure a highly successful investment.

Active Listings 170
Daily Rate €277
Occupancy 54%
Annual Revenue €55,068

Follonica, the ‘City of Iron’ overlooking an enchanting gulf, offers an ideal seaside setting with its golden beaches and refreshing pine forests. It is a vibrant destination attracting massive family tourism seeking clean sea, fun, and convenience. The Airbnb market here is extremely high-performing, featuring an occupancy rate of 62%. Visitors appreciate the central location of modern apartments and the functionality of holiday homes near the waterfront, generating an average annual revenue of €32,038. Its summer vitality and genuine hospitality ensure solid profitability.

Active Listings 292
Daily Rate €140
Occupancy 62%
Annual Revenue €32,038

Massa Marittima, a medieval jewel of the High Maremma, offers a monumental setting of rare beauty with its Cathedral Square, among the most beautiful in Italy. It is a destination of culture and traditions attracting a sophisticated international clientele passionate about nature and historic villages. The Airbnb market here is solid and efficient, featuring an occupancy rate of 53%. Visitors seek the charm of historic residences in the village and the peace of countryside homes, generating an average annual revenue of €26,075. Its cultural vitality and panoramic position ensure steady demand.

Active Listings 190
Daily Rate €133
Occupancy 53%
Annual Revenue €26,075

Scarlino, an ancient village dominated by its castle and overlooking the exclusive Puntone marina, offers a natural scenery of rare power with the famous Cala Violina beach. It is a prestigious destination attracting international tourism seeking high-end boating, pristine nature, and tranquility. The Airbnb market here is high-performing, featuring an average annual revenue of €38,268. Visitors appreciate the quality of independent villas and the functionality of apartments near the harbor, taking advantage of an average daily rate of €181. Its strategic location and the beauty of the coastline ensure a highly successful investment.

Active Listings 124
Daily Rate €181
Occupancy 57%
Annual Revenue €38,268

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