Airbnb Occupancy Rates in Grosseto, Toscana (November 2025)

Source: GuestFavorites Last updated: 2025-11-28

Airbnbs in Grosseto, Toscana earn an average of €34,285 per year, with a typical occupancy rate of 58% and daily rates averaging €174. There were 5,156 listings published on Airbnb in November 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Grosseto, Italy.

Grosseto Airbnb Market Map (November 2025)

5,156 listings

Grosseto Market Performance

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Average Daily Rate (ADR) €174 Average daily income from a booked room in Grosseto.
Occupancy Rate 58% Indicates strong demand and frequent bookings.
Median Annual Revenue €34,285 The usual yearly earnings for an Airbnb in Grosseto.
Active Listings 5,156 The total count of active short-term rental listings.

Period: February 2025 - October 2025

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How Often Will Your Airbnb Be Booked in Grosseto?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Grosseto is 58%, meaning properties are booked for about 212 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Grosseto

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
63% 41% 20% 6%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Grosseto

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Grosseto?

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One of the most common questions for potential Airbnb hosts in Grosseto is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Grosseto

Best-in-class Airbnb properties (top 10%) in Grosseto achieve around €40,599 annually, while strong performers (top 25%) earn at least €20,820. Typical properties generate about €8,836 per year, and entry-level listings (bottom 25%) see earnings near €2,256, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Grosseto?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Grosseto Airbnb market currently features 5,156 active listings with an average occupancy rate of 58%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

February 2025 3,063 Airbnbs
↑ 68% vs
October 2025 5,156 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 68% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Grosseto.

Strategic Entry into Grosseto Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Grosseto?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Grosseto is €174 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Grosseto

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€167 per night €94 per night €47 per night €17 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Grosseto?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Grosseto market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €40,599
Strong Performers (25%) €20,820
Market Average €34,285
Entry Level (25%) €2,256
Profitability Factors
High Occupancy: 58% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €174 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Grosseto offers strong profitability potential with premium pricing opportunities. The combination of 58% occupancy and €174 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Grosseto?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Grosseto.

Current Regulatory Status

84% of properties are licensed, demonstrating very strict regulatory compliance.

Compliance Level Very Strict Compliance

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Grosseto Are Most Profitable for Airbnb?

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Not all areas within Grosseto perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 743
Daily Rate €190
Occupancy 60%
Revenue €42,344
Active Listings 535
Daily Rate €239
Occupancy 59%
Revenue €51,952
Active Listings 526
Daily Rate €144
Occupancy 57%
Revenue €30,495
Active Listings 341
Daily Rate €193
Occupancy 55%
Revenue €38,926
Active Listings 210
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Civitella Paganico

Active Listings 92
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Seggiano

Active Listings 70
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Cinigiano

Active Listings 91
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Castel Del Piano

Active Listings 87
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Campagnatico

Active Listings 48
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Arcidosso

Active Listings 75
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Montieri

Active Listings 66
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Santa Fiora

Active Listings 70
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Monterotondo Marittimo

Active Listings 44
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Roccalbegna

Active Listings 38
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Semproniano

Active Listings 46
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Castell'azzara

Active Listings 12
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