Airbnb Occupancy Rates in Mackay Regional, Queensland(August 2026)

Source: GuestFavoritesLast updated: 2026-08-19

Airbnbs in Mackay Regional, Queensland earn an average of A$47,345 per year, with a typical occupancy rate of 66% and daily rates averaging A$198. There were 187 listings published on Airbnb in August 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Mackay Regional, Australia.

Mackay Regional Airbnb Market Map (August 2026)

187 listings

Mackay Regional Market Performance

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Average Daily Rate (ADR)A$198Average daily income from a booked room in Mackay Regional.
Occupancy Rate66% Indicates strong demand and frequent bookings.
Median Annual RevenueA$47,345The usual yearly earnings for an Airbnb in Mackay Regional.
Active Listings187The total count of active short-term rental listings.

Period: August 2025 - July 2026

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How Often Will Your Airbnb Be Booked in Mackay Regional?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Mackay Regional is 66%, meaning properties are booked for about 239 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Mackay Regional

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
97%85%66%35%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Mackay Regional

Peak Months

May, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

February, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Mackay Regional?

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One of the most common questions for potential Airbnb hosts in Mackay Regional is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Mackay Regional

Best-in-class Airbnb properties (top 10%) in Mackay Regional achieve around A$69,338 annually, while strong performers (top 25%) earn at least A$47,414. Typical properties generate about A$28,397 per year, and entry-level listings (bottom 25%) see earnings near A$11,710, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Mackay Regional?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Mackay Regional is A$198 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Mackay Regional

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
A$312per nightA$240per nightA$168per nightA$117per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Mackay Regional?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Mackay Regional market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)A$69,338
Strong Performers (25%)A$47,414
Market AverageA$47,345
Entry Level (25%)A$11,710
Profitability Factors
High Occupancy: 66% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$198 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Mackay Regional offers excellent profitability potential with premium pricing opportunities. The combination of 66% occupancy and A$198 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Mackay Regional?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Mackay Regional.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Mackay Regional Are Most Profitable for Airbnb?

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Not all areas within Mackay Regional perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Mackay

Active Listings21
Daily RateA$169
Occupancy66%
RevenueA$41,391

East Mackay

Active Listings18
Daily RateA$209
Occupancy53%
RevenueA$41,269

Slade Point

Active Listings13
Daily RateA$212
Occupancy72%
RevenueA$55,948

Eimeo

Active Listings8
Daily RateA$260
Occupancy80%
RevenueA$76,540

Dolphin Heads

Active Listings16
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RevenueA$--

North Mackay

Active Listings10
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South Mackay

Active Listings9
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Seaforth

Active Listings9
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West Mackay

Active Listings7
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Mackay Harbour

Active Listings5
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Eungella

Active Listings8
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Grasstree Beach

Active Listings5
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Haliday Bay

Active Listings3
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Mount Pleasant

Active Listings4
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Rural View

Active Listings4
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Finch Hatton

Active Listings5
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Ooralea

Active Listings2
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Andergrove

Active Listings3
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Glenella

Active Listings2
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Armstrong Beach

Active Listings3
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Sarina Beach

Active Listings2
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Nindaroo

Active Listings1
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Mount Jukes

Active Listings3
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Richmond

Active Listings1
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Midge Point

Active Listings3
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Shoal Point

Active Listings1
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Beaconsfield

Active Listings1
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Blacks Beach

Active Listings1
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Mount Charlton

Active Listings1
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Bakers Creek

Active Listings1
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Devereux Creek

Active Listings1
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Pinnacle

Active Listings2
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Ball Bay

Active Listings1
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Kuttabul

Active Listings1
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Paget

Active Listings1
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Bucasia

Active Listings1
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Alligator Creek

Active Listings1
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Marian

Active Listings1
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Laguna Quays

Active Listings1
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