Airbnb Market Data in Queensland, Australia(July 2026)

Occupancy, Revenue & Best Areas

Brisbane is a dynamic and rapidly growing market, blending urban sophistication with a relaxed outdoor lifestyle. As the capital of Queensland, it attracts a diverse mix of business travelers and tourists drawn to its world-class museums, vibrant dining scenes like Howard Smith Wharves, and proximity to Moreton Bay. The short-term rental market is robust, featuring over 6,099 listings and a strong occupancy rate of 66%. Travelers favor stylish city apartments and character homes in leafy suburbs, providing hosts with a consistent annual revenue of A$64,920.

Surfers Paradise is the glittering heart of the Gold Coast, famous for its high-rise skyline, iconic beach, and non-stop energy. As a premier global tourist destination, it attracts a massive mix of domestic and international visitors year-round. The Airbnb market is incredibly powerful here, featuring 2,400 listings and a high occupancy rate of 73%. Visitors seek luxury high-rise apartments with ocean views and proximity to Cavill Avenue, driving an impressive annual revenue of A$97,795. Its status as a holiday icon ensures a highly lucrative and dynamic environment for hosts.

The Cairns Regional market is the adventure capital of Australia, serving as the primary gateway to the Great Barrier Reef and the Wet Tropics Rainforest. It attracts a global crowd seeking tropical experiences, reef tours, and world-class diving. The short-term rental market is very dynamic, with an occupancy rate of 67%. Travelers favor resort-style apartments and tropical holiday homes, resulting in an average annual revenue of A$78,471. Its status as a bucket-list destination for international travelers ensures high demand and consistent rental performance throughout the year.

Noosa Heads is the jewel of the Sunshine Coast, blending sophisticated chic with breathtaking natural beauty. From the trendy boutiques of Hastings Street to the pristine sands of Main Beach and the National Park, it is a high-end destination that commands premium prices. The short-term rental market is exceptional, with an average daily rate of A$608. Visitors seek luxury holiday homes and stylish apartments, providing hosts with a substantial annual revenue of A$153,233. Its unique blend of upscale lifestyle and coastal serenity ensures a loyal, high-spending clientele year-round.

Port Douglas is the sophisticated gateway to the Great Barrier Reef and the Daintree Rainforest, offering a tropical paradise with a relaxed, upscale vibe. Famous for Four Mile Beach and its world-class marina, it attracts travelers seeking adventure and luxury in equal measure. The Airbnb market is robust, with an occupancy rate of 58%. Visitors favor stylish tropical villas and well-appointed apartments, resulting in an annual revenue per listing of A$103,897. Its proximity to two World Heritage sites ensures constant international appeal and solid rental performance.

Broadbeach is the stylish and sophisticated neighbor to Surfers Paradise, known for its premium dining scene, upscale shopping at Pacific Fair, and the Star Casino. It offers a slightly more relaxed but equally luxurious coastal experience. The vacation rental market is high-performing, with an average daily rate of A$373. Visitors seek modern high-rise apartments with ocean views and easy access to the convention center, generating a strong annual revenue of A$97,842. Its appeal to both business and leisure travelers ensures consistent demand and high profitability throughout the year.

Townsville City is the vibrant regional hub of North Queensland, offering a blend of coastal lifestyle and urban convenience. Serving as the gateway to Magnetic Island and the Great Barrier Reef, it attracts a mix of defense personnel, business travelers, and tourists. The Airbnb market is solid, featuring an occupancy rate of 61%. Visitors favor well-located city apartments and family homes near The Strand, resulting in a steady annual revenue of A$62,316. Its role as a major administrative and tourism center ensures a stable and reliable rental market for hosts.

Noosaville offers a charming and family-friendly alternative to Noosa Heads, centered around the beautiful Noosa River. It’s a paradise for water sports, fishing, and riverside dining along Gympie Terrace. The Airbnb market is very active, featuring an occupancy rate of 62%. Travelers appreciate the spacious holiday homes and resort-style apartments, providing hosts with an annual revenue of A$93,870. Its relaxed atmosphere and abundance of outdoor activities make it a top choice for families and long-stay visitors, ensuring a steady and reliable income stream.

Mooloolaba is one of the Sunshine Coast’s most popular holiday destinations, known for its safe swimming beach, vibrant esplanade, and the famous Mooloolaba Spit. It’s a family favorite that offers a perfect blend of relaxation and activity. The vacation rental market is strong, with an occupancy rate of 59%. Visitors flock to beachside apartments and resort complexes, resulting in an annual revenue per listing of A$84,942. Its consistent appeal to domestic families and its busy events calendar ensure solid occupancy and a healthy return for property owners.

Airlie Beach is the vibrant heart of the Whitsundays and the main launching pad for exploring the 74 islands and the Great Barrier Reef. With its famous lagoon, lively nightlife, and tropical atmosphere, it’s a destination that pulses with energy. The short-term rental market is very lucrative, featuring an average daily rate of A$423. Travelers seek apartments with stunning Coral Sea views and modern holiday villas, providing hosts with a strong annual revenue of A$100,503. Its status as a global tourism gateway ensures constant international demand and high occupancy year-round.