Airbnb Occupancy Rates in Townsville City, Queensland(August 2026)

Source: GuestFavoritesLast updated: 2026-08-06

Airbnbs in Townsville City, Queensland earn an average of A$63,425 per year, with a typical occupancy rate of 62% and daily rates averaging A$281. There were 882 listings published on Airbnb in August 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Townsville City, Australia.

Townsville City Airbnb Market Map (August 2026)

882 listings

Townsville City Market Performance

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Average Daily Rate (ADR)A$281Average daily income from a booked room in Townsville City.
Occupancy Rate62% Indicates strong demand and frequent bookings.
Median Annual RevenueA$63,425The usual yearly earnings for an Airbnb in Townsville City.
Active Listings882The total count of active short-term rental listings.

Period: August 2025 - July 2026

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How Often Will Your Airbnb Be Booked in Townsville City?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Townsville City is 62%, meaning properties are booked for about 226 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Townsville City

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
94%80%57%31%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Townsville City

Peak Months

April, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

October, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, November

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Townsville City?

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One of the most common questions for potential Airbnb hosts in Townsville City is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Townsville City

Best-in-class Airbnb properties (top 10%) in Townsville City achieve around A$84,069 annually, while strong performers (top 25%) earn at least A$56,621. Typical properties generate about A$33,723 per year, and entry-level listings (bottom 25%) see earnings near A$14,463, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Townsville City?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Townsville City is A$281 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Townsville City

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
A$471per nightA$328per nightA$222per nightA$137per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Townsville City?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Townsville City market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)A$84,069
Strong Performers (25%)A$56,621
Market AverageA$63,425
Entry Level (25%)A$14,463
Profitability Factors
High Occupancy: 62% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$281 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Townsville City offers excellent profitability potential with premium pricing opportunities. The combination of 62% occupancy and A$281 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Townsville City?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Townsville City.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Townsville City Are Most Profitable for Airbnb?

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Not all areas within Townsville City perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings160
Daily RateA$265
Occupancy61%
RevenueA$59,669
Active Listings148
Daily RateA$229
Occupancy66%
RevenueA$56,096

Townsville City

Active Listings86
Daily RateA$300
Occupancy56%
RevenueA$61,806

Horseshoe Bay

Active Listings70
Daily RateA$373
Occupancy55%
RevenueA$75,785

Arcadia

Active Listings73
Daily RateA$--
Occupancy--%
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South Townsville

Active Listings48
Daily RateA$--
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Picnic Bay

Active Listings23
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West End

Active Listings20
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Annandale

Active Listings14
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Belgian Gardens

Active Listings18
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Castle Hill

Active Listings11
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Mount Louisa

Active Listings12
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Railway Estate

Active Listings12
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Hermit Park

Active Listings13
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Kirwan

Active Listings11
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Douglas

Active Listings11
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Deeragun

Active Listings9
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Pimlico

Active Listings8
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Idalia

Active Listings5
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Mundingburra

Active Listings10
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Oonoonba

Active Listings7
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Pallarenda

Active Listings3
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Rosslea

Active Listings5
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Aitkenvale

Active Listings6
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Garbutt

Active Listings5
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Gulliver

Active Listings3
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Bushland Beach

Active Listings4
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Cranbrook

Active Listings5
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Saunders Beach

Active Listings4
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Currajong

Active Listings4
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Toolakea

Active Listings2
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Hyde Park

Active Listings4
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Florence Bay

Active Listings1
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Nome

Active Listings4
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Thuringowa Central

Active Listings2
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Kelso

Active Listings2
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Condon

Active Listings2
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Burdell

Active Listings1
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