Airbnb Occupancy Rates in Townsville City, Queensland(October 2026)

Source: GuestFavoritesLast updated: 2026-10-21

Airbnbs in Townsville City, Queensland earn an average of A$64,389 per year, with a typical occupancy rate of 62% and daily rates averaging A$286. There were 867 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Townsville City, Australia.

Townsville City Airbnb Market Map (October 2026)

867 listings

Townsville City Market Performance

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Average Daily Rate (ADR)A$286Average daily income from a booked room in Townsville City.
Occupancy Rate62% Indicates strong demand and frequent bookings.
Median Annual RevenueA$64,389The usual yearly earnings for an Airbnb in Townsville City.
Active Listings867The total count of active short-term rental listings.

Australia average: 59% occupancy, A$333 per night.

Airbnb occupancy rates by city in Australia

Period: October 2025 - September 2026

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How Often Will Your Airbnb Be Booked in Townsville City?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Townsville City is 62%, meaning properties are booked for about 225 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Townsville City

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
94%80%57%31%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Townsville City

Peak Months

September, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Townsville City?

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One of the most common questions for potential Airbnb hosts in Townsville City is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Townsville City

Best-in-class Airbnb properties (top 10%) in Townsville City achieve around A$85,884 annually, while strong performers (top 25%) earn at least A$57,954. Typical properties generate about A$35,053 per year, and entry-level listings (bottom 25%) see earnings near A$15,571, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Townsville City?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Townsville City is A$286 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Townsville City

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
A$474per nightA$329per nightA$226per nightA$141per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Townsville City?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Townsville City market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)A$85,884
Strong Performers (25%)A$57,954
Market AverageA$64,389
Entry Level (25%)A$15,571
Profitability Factors
High Occupancy: 62% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$286 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Townsville City offers excellent profitability potential with premium pricing opportunities. The combination of 62% occupancy and A$286 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Townsville City?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Townsville City.

Rules for new hosts

Regulation level Unregulated
  1. June 2025Council adopts 2025/26 budget creating a residential transitory accommodation rating category for short-stay properties
  2. TodayNo change scheduled
Zoning limits
In some areasRegional
Licence
Not requiredRegional
Building / HOA
No sayRegional

Townsville had no short-term rental licence, register or night cap as of October 2026. A council assessment report indicates short-term accommodation is impact assessable and generally not anticipated in the low density residential zone, so a house needs a development approval. Since 2025/26 Council also charges a higher residential transitory accommodation rates category on properties let short-stay more than 30 days a year; council says under 1 per cent of properties are affected.

Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Townsville City Are Most Profitable for Airbnb?

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Not all areas within Townsville City perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings155
Daily RateA$272
Occupancy60%
RevenueA$60,288
Active Listings137
Daily RateA$234
Occupancy66%
RevenueA$56,917

Horseshoe Bay

Active Listings69
Daily RateA$372
Occupancy55%
RevenueA$75,337

Townsville City

Active Listings81
Daily RateA$302
Occupancy56%
RevenueA$62,571

Arcadia

Active Listings73
Daily RateA$--
Occupancy--%
RevenueA$--

South Townsville

Active Listings46
Daily RateA$--
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Picnic Bay

Active Listings26
Daily RateA$--
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West End

Active Listings21
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Annandale

Active Listings14
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Castle Hill

Active Listings12
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Belgian Gardens

Active Listings16
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Mount Louisa

Active Listings13
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Railway Estate

Active Listings11
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Douglas

Active Listings12
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Kirwan

Active Listings11
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Hermit Park

Active Listings11
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Pimlico

Active Listings10
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Deeragun

Active Listings9
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Mundingburra

Active Listings10
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Idalia

Active Listings5
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Pallarenda

Active Listings4
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Oonoonba

Active Listings7
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Rosslea

Active Listings5
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Aitkenvale

Active Listings7
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Garbutt

Active Listings5
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Saunders Beach

Active Listings4
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Bushland Beach

Active Listings4
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Currajong

Active Listings4
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Cranbrook

Active Listings4
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Florence Bay

Active Listings1
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Hyde Park

Active Listings4
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Kelso

Active Listings3
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Thuringowa Central

Active Listings2
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Nome

Active Listings4
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Condon

Active Listings2
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Burdell

Active Listings1
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Bohle Plains

Active Listings2
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Toomulla

Active Listings1
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