Airbnb Occupancy Rates in
Greater Brisbane, Queensland
(January 2026)
Airbnbs in Greater Brisbane, Queensland earn an average of A$63,351 per year, with a typical occupancy rate of 65% and daily rates averaging A$273. There were 7,361 listings published on Airbnb in January 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Greater Brisbane, Australia.
Greater Brisbane Airbnb Market Map (January 2026)
Greater Brisbane Market Performance
Period: January 2025 - December 2025
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How Often Will Your Airbnb Be Booked in Greater Brisbane?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Greater Brisbane is 65%, meaning properties are booked for about 236 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Greater Brisbane
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Low-performing
(Bottom 25%)
|
|---|---|---|---|
| 96% | 83% | 63% | 28% |
|
*High desirability & optimized availability
|
*Good market fit & guest satisfaction
|
*Standard market performance
|
*Higher vacancy, optimization needed
|
Seasonal Occupancy Patterns in Greater Brisbane
August, December
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
April, January
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
June, May
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Greater Brisbane?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Greater Brisbane is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Greater Brisbane
Best-in-class Airbnb properties (top 10%) in Greater Brisbane achieve around A$89,017 annually, while strong performers (top 25%) earn at least A$61,457. Typical properties generate about A$35,486 per year, and entry-level listings (bottom 25%) see earnings near A$12,596, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Greater Brisbane?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Greater Brisbane and what makes them successful.
How Competitive is the Airbnb Market in Greater Brisbane?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Greater Brisbane Airbnb market currently features 7,361 active listings with an average occupancy rate of 65%. This represents a highly competitive market environment where strong demand supports premium pricing.
Airbnb Listings: Change Over Time
Strategic Entry into Greater Brisbane Airbnb Market
Competitive Positioning
- Target premium segment with high-quality amenities
- Emphasize unique features and exceptional service
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Rapid market growth creates new opportunities
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Greater Brisbane?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Greater Brisbane is A$273 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Greater Brisbane
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Budget
(Bottom 25%)
|
|---|---|---|---|
| A$455 per night | A$306 per night | A$215 per night | A$140 per night |
|
*Top locations, big properties, premium amenities
|
*Good property management, highly rated
|
*Standard market performance
|
*Basic properties, less desirable locations
|
Is It Profitable to Start an Airbnb in Greater Brisbane?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Greater Brisbane market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Greater Brisbane?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Greater Brisbane.
Current Regulatory Status
No properties have proper licensing in this market, indicating minimal regulatory enforcement.
Key Regulatory Requirements
Minimal registration requirements may apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Very low compliance barriers make it easy to start your Airbnb business.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Greater Brisbane Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Greater Brisbane perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Moreton Island
Amity
Newstead
Banksia Beach
Teneriffe
East Brisbane
Woolloongabba
Redcliffe
Wynnum
Scarborough
Bowen Hills
Paddington
Toowong
Rocklea
Milton
Sunnybank
Highgate Hill
Auchenflower
Margate
Bulimba
Manly
Sunnybank Hills
Chermside
Macgregor
Ascot
Bellara
Nundah
Kelvin Grove
Coorparoo
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