Airbnb Occupancy Rates in South Brisbane, Queensland (October 2025)

Source: GuestFavorites Last updated: 2025-10-21

Airbnbs in South Brisbane, Queensland earn an average of A$67,963 per year, with a typical occupancy rate of 77% and daily rates averaging A$244. There were 500 listings published on Airbnb in October 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in South Brisbane, Australia.

South Brisbane Airbnb Market Heatmap (October 2025)

500 listings

South Brisbane Market Performance

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Average Daily Rate (ADR) A$244 Average daily income from a booked room in South Brisbane.
Occupancy Rate 77% Indicates strong demand and frequent bookings.
Median Annual Revenue A$67,963 The usual yearly earnings for an Airbnb in South Brisbane.
Active Listings 500 The total count of active short-term rental listings.

Period: October 2024 - September 2025

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How Often Will Your Airbnb Be Booked in South Brisbane?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in South Brisbane is 77%, meaning properties are booked for about 281 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in South Brisbane

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
98% 91% 80% 58%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in South Brisbane

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in South Brisbane?

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One of the most common questions for potential Airbnb hosts in South Brisbane is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in South Brisbane

Best-in-class Airbnb properties (top 10%) in South Brisbane achieve around A$89,128 annually, while strong performers (top 25%) earn at least A$71,496. Typical properties generate about A$52,606 per year, and entry-level listings (bottom 25%) see earnings near A$25,105, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in South Brisbane?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The South Brisbane Airbnb market currently features 500 active listings with an average occupancy rate of 77%. This represents a developing market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

October 2024 392 Airbnbs
↑ 28% vs
September 2025 500 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 28% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in South Brisbane.

Strategic Entry into South Brisbane Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in South Brisbane?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in South Brisbane is A$244 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in South Brisbane

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
A$336 per night A$272 per night A$222 per night A$179 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in South Brisbane?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the South Brisbane market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) A$89,128
Strong Performers (25%) A$71,496
Market Average A$67,963
Entry Level (25%) A$25,105
Profitability Factors
High Occupancy: 77% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$244 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: South Brisbane offers excellent profitability potential with premium pricing opportunities. The combination of 77% occupancy and A$244 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in South Brisbane?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in South Brisbane.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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