Airbnb Occupancy Rates in Nelly Bay, Townsville City(October 2026)

Source: GuestFavoritesLast updated: 2026-10-21

Airbnbs in Nelly Bay, Townsville City earn an average of A$60,266 per year, with a typical occupancy rate of 61% and daily rates averaging A$272. There were 155 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Nelly Bay, Australia.

Nelly Bay Airbnb Market Map (October 2026)

155 listings

Nelly Bay Market Performance

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Average Daily Rate (ADR)A$272Average daily income from a booked room in Nelly Bay.
Occupancy Rate61% Indicates strong demand and frequent bookings.
Median Annual RevenueA$60,266The usual yearly earnings for an Airbnb in Nelly Bay.
Active Listings155The total count of active short-term rental listings.

Australia average: 59% occupancy, A$333 per night.

Airbnb occupancy rates by city in Australia

Period: October 2025 - September 2026

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How Often Will Your Airbnb Be Booked in Nelly Bay?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Nelly Bay is 61%, meaning properties are booked for about 222 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Nelly Bay

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
93%79%56%35%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Nelly Bay

Peak Months

September, August

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

February, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Nelly Bay?

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One of the most common questions for potential Airbnb hosts in Nelly Bay is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Nelly Bay

Best-in-class Airbnb properties (top 10%) in Nelly Bay achieve around A$83,543 annually, while strong performers (top 25%) earn at least A$58,357. Typical properties generate about A$35,542 per year, and entry-level listings (bottom 25%) see earnings near A$18,787, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Nelly Bay?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Nelly Bay is A$272 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Nelly Bay

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
A$455per nightA$358per nightA$235per nightA$158per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Nelly Bay?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Nelly Bay market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)A$83,543
Strong Performers (25%)A$58,357
Market AverageA$60,266
Entry Level (25%)A$18,787
Profitability Factors
High Occupancy: 61% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$272 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Nelly Bay offers excellent profitability potential with premium pricing opportunities. The combination of 61% occupancy and A$272 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Nelly Bay?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Nelly Bay.

Rules for new hosts

Regulation level Unregulated
  1. June 2025Council adopts 2025/26 budget creating a residential transitory accommodation rating category for short-stay properties
  2. TodayNo change scheduled
Zoning limits
In some areasRegional
Licence
Not requiredRegional
Building / HOA
No sayRegional

Townsville had no short-term rental licence, register or night cap as of October 2026. A council assessment report indicates short-term accommodation is impact assessable and generally not anticipated in the low density residential zone, so a house needs a development approval. Since 2025/26 Council also charges a higher residential transitory accommodation rates category on properties let short-stay more than 30 days a year; council says under 1 per cent of properties are affected.

Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.

Registration Numbers on Airbnb

None of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification No Registration Numbers Found

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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