Airbnb Occupancy Rates in Milano, Lombardia (November 2025)

Source: GuestFavorites Last updated: 2025-11-28

Airbnbs in Milano, Lombardia earn an average of €36,721 per year, with a typical occupancy rate of 66% and daily rates averaging €155. There were 19,324 listings published on Airbnb in November 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Milano, Italy.

Milano Airbnb Market Map (November 2025)

19,324 listings

Milano Market Performance

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Average Daily Rate (ADR) €155 Average daily income from a booked room in Milano.
Occupancy Rate 66% Indicates strong demand and frequent bookings.
Median Annual Revenue €36,721 The usual yearly earnings for an Airbnb in Milano.
Active Listings 19,324 The total count of active short-term rental listings.

Period: February 2025 - October 2025

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How Often Will Your Airbnb Be Booked in Milano?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Milano is 66%, meaning properties are booked for about 240 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Milano

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
72% 63% 48% 25%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Milano

Peak Months

November, October

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Milano?

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One of the most common questions for potential Airbnb hosts in Milano is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Milano

Best-in-class Airbnb properties (top 10%) in Milano achieve around €60,337 annually, while strong performers (top 25%) earn at least €37,233. Typical properties generate about €21,960 per year, and entry-level listings (bottom 25%) see earnings near €9,241, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Milano?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Milano Airbnb market currently features 19,324 active listings with an average occupancy rate of 66%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

February 2025 15,244 Airbnbs
↑ 27% vs
October 2025 19,324 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 27% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Milano.

Strategic Entry into Milano Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Milano?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Milano is €155 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Milano

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€206 per night €130 per night €87 per night €57 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Milano?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Milano market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €60,337
Strong Performers (25%) €37,233
Market Average €36,721
Entry Level (25%) €9,241
Profitability Factors
High Occupancy: 66% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €155 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Milano offers excellent profitability potential with premium pricing opportunities. The combination of 66% occupancy and €155 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Milano?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Milano.

Current Regulatory Status

81% of properties are licensed, demonstrating very strict regulatory compliance.

Compliance Level Very Strict Compliance

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Milano Are Most Profitable for Airbnb?

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Not all areas within Milano perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 17,305
Daily Rate €161
Occupancy 63%
Revenue €37,275

Rho

Active Listings 257
Daily Rate €139
Occupancy 53%
Revenue €27,270
Active Listings 151
Daily Rate €100
Occupancy 64%
Revenue €23,806

Pero

Active Listings 82
Daily Rate €136
Occupancy 51%
Revenue €25,851

Rozzano

Active Listings 98
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Cinisello Balsamo

Active Listings 59
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San Donato Milanese

Active Listings 67
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Legnano

Active Listings 79
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Segrate

Active Listings 60
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Corsico

Active Listings 66
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Assago

Active Listings 43
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Cernusco Sul Naviglio

Active Listings 42
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Cornaredo

Active Listings 25
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Peschiera Borromeo

Active Listings 27
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Basiglio

Active Listings 35
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Paderno Dugnano

Active Listings 31
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Vimodrone

Active Listings 28
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Cologno Monzese

Active Listings 31
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Garbagnate Milanese

Active Listings 24
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Arese

Active Listings 23
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Buccinasco

Active Listings 23
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Senago

Active Listings 24
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Bollate

Active Listings 20
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Cesano Boscone

Active Listings 18
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Melegnano

Active Listings 22
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Novate Milanese

Active Listings 21
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San Giuliano Milanese

Active Listings 24
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Pieve Emanuele

Active Listings 22
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Parabiago

Active Listings 24
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Cusano Milanino

Active Listings 16
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Bresso

Active Listings 20
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Baranzate

Active Listings 18
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Trezzano Sul Naviglio

Active Listings 23
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Gorgonzola

Active Listings 19
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Magenta

Active Listings 18
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Cormano

Active Listings 19
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Lainate

Active Listings 20
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Pioltello

Active Listings 18
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Cesate

Active Listings 19
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Opera

Active Listings 19
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