Airbnb Occupancy Rates in
West Melbourne, Victoria
(November 2025)
Airbnbs in West Melbourne, Victoria earn an average of A$46,395 per year, with a typical occupancy rate of 58% and daily rates averaging A$223. There were 176 listings published on Airbnb in November 2025.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in West Melbourne, Australia.
West Melbourne Airbnb Market Map (November 2025)
West Melbourne Market Performance
Period: November 2024 - October 2025
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How Often Will Your Airbnb Be Booked in West Melbourne?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in West Melbourne is 58%, meaning properties are booked for about 211 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in West Melbourne
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Low-performing
(Bottom 25%)
|
|---|---|---|---|
| 92% | 75% | 47% | 11% |
|
*High desirability & optimized availability
|
*Good market fit & guest satisfaction
|
*Standard market performance
|
*Higher vacancy, optimization needed
|
Seasonal Occupancy Patterns in West Melbourne
November, August
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
June, February
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
May, April
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in West Melbourne?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in West Melbourne is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in West Melbourne
Best-in-class Airbnb properties (top 10%) in West Melbourne achieve around A$66,085 annually, while strong performers (top 25%) earn at least A$45,929. Typical properties generate about A$22,812 per year, and entry-level listings (bottom 25%) see earnings near A$4,819, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in West Melbourne?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in West Melbourne and what makes them successful.
How Competitive is the Airbnb Market in West Melbourne?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The West Melbourne Airbnb market currently features 176 active listings with an average occupancy rate of 58%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.
Airbnb Listings: Change Over Time
Strategic Entry into West Melbourne Airbnb Market
Competitive Positioning
- Focus on mid-market with competitive pricing
- Establish market presence with competitive rates
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Stable market provides predictable investment returns
- Underserved market with first-mover advantages
What Should You Charge for Your Airbnb in West Melbourne?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in West Melbourne is A$223 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in West Melbourne
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Budget
(Bottom 25%)
|
|---|---|---|---|
| A$379 per night | A$235 per night | A$160 per night | A$81 per night |
|
*Top locations, big properties, premium amenities
|
*Good property management, highly rated
|
*Standard market performance
|
*Basic properties, less desirable locations
|
Is It Profitable to Start an Airbnb in West Melbourne?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the West Melbourne market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in West Melbourne?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in West Melbourne.
Current Regulatory Status
No properties have proper licensing in this market, indicating minimal regulatory enforcement.
Key Regulatory Requirements
Minimal registration requirements may apply.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Very low compliance barriers make it easy to start your Airbnb business.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
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