Airbnb Occupancy Rates in Western Australia, Australia (January 2026)

Source: GuestFavorites Last updated: 2026-01-04

Airbnbs in Western Australia, Australia earn an average of A$71,515 per year, with a typical occupancy rate of 64% and daily rates averaging A$310. There were 10,977 listings published on Airbnb in January 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Western Australia, Australia.

Western Australia Airbnb Market Map (January 2026)

10,977 listings

Western Australia Market Performance

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Average Daily Rate (ADR) A$310 Average daily income from a booked room in Western Australia.
Occupancy Rate 64% Indicates strong demand and frequent bookings.
Median Annual Revenue A$71,515 The usual yearly earnings for an Airbnb in Western Australia.
Active Listings 10,977 The total count of active short-term rental listings.

Period: January 2025 - December 2025

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How Often Will Your Airbnb Be Booked in Western Australia?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Western Australia is 64%, meaning properties are booked for about 232 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Western Australia

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
96% 83% 63% 33%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Western Australia

Peak Months

October, December

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, May

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Western Australia?

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One of the most common questions for potential Airbnb hosts in Western Australia is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Western Australia

Best-in-class Airbnb properties (top 10%) in Western Australia achieve around A$102,435 annually, while strong performers (top 25%) earn at least A$69,033. Typical properties generate about A$41,889 per year, and entry-level listings (bottom 25%) see earnings near A$17,816, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Western Australia?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Western Australia Airbnb market currently features 10,977 active listings with an average occupancy rate of 64%. This represents a highly competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

January 2025 9,256 Airbnbs
↑ 19% vs
December 2025 10,977 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 19% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Western Australia.

Strategic Entry into Western Australia Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Western Australia?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Western Australia is A$310 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Western Australia

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
A$536 per night A$359 per night A$247 per night A$165 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Western Australia?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Western Australia market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) A$102,435
Strong Performers (25%) A$69,033
Market Average A$71,515
Entry Level (25%) A$17,816
Profitability Factors
High Occupancy: 64% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$310 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Western Australia offers excellent profitability potential with premium pricing opportunities. The combination of 64% occupancy and A$310 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Western Australia?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Western Australia.

Current Regulatory Status

78% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Western Australia Are Most Profitable for Airbnb?

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Not all areas within Western Australia perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 575
Daily Rate A$441
Occupancy 54%
Revenue A$87,880
Active Listings 428
Daily Rate A$337
Occupancy 69%
Revenue A$85,755
Active Listings 368
Daily Rate A$348
Occupancy 74%
Revenue A$94,303
Active Listings 260
Daily Rate A$504
Occupancy 55%
Revenue A$101,284
Active Listings 308
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Gnarabup

Active Listings 99
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Eagle Bay

Active Listings 64
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Active Listings 110
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Subiaco

Active Listings 91
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Active Listings 111
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Cable Beach

Active Listings 65
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Busselton

Active Listings 83
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Active Listings 105
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West Perth

Active Listings 95
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Middleton Beach

Active Listings 66
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Active Listings 108
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Denmark

Active Listings 80
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North Fremantle

Active Listings 62
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Jurien Bay

Active Listings 81
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Esperance

Active Listings 63
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Mosman Park

Active Listings 55
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Wannanup

Active Listings 61
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Bremer Bay

Active Listings 72
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Albany

Active Listings 56
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South Perth

Active Listings 60
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Northbridge

Active Listings 58
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Ocean Beach

Active Listings 56
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Falcon

Active Listings 72
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Guilderton

Active Listings 57
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Mount Lawley

Active Listings 56
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Bridgetown

Active Listings 59
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Bunbury

Active Listings 51
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Rivervale

Active Listings 50
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Nannup

Active Listings 62
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