Airbnb Occupancy Rates in Margaret River, Shire Of Augusta Margaret River(October 2026)

Source: GuestFavoritesLast updated: 2026-10-19

Airbnbs in Margaret River, Shire Of Augusta Margaret River earn an average of A$88,269 per year, with a typical occupancy rate of 71% and daily rates averaging A$340. There were 442 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Margaret River, Australia.

Margaret River Airbnb Market Map (October 2026)

442 listings

Margaret River Market Performance

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Average Daily Rate (ADR)A$340Average daily income from a booked room in Margaret River.
Occupancy Rate71% Indicates strong demand and frequent bookings.
Median Annual RevenueA$88,269The usual yearly earnings for an Airbnb in Margaret River.
Active Listings442The total count of active short-term rental listings.

Australia average: 59% occupancy, A$333 per night.

Airbnb occupancy rates by city in Australia

Period: October 2025 - September 2026

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Discover detailed Margaret River Airbnb Analytics and explore real-time market data to make accurate investment decisions.

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Airbnb market analytics dashboard for Margaret River, Shire Of Augusta Margaret River

How Often Will Your Airbnb Be Booked in Margaret River?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Margaret River is 71%, meaning properties are booked for about 260 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Margaret River

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
97%87%73%57%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Margaret River

Peak Months

January, November

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

June, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

August, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Margaret River?

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One of the most common questions for potential Airbnb hosts in Margaret River is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Margaret River

Best-in-class Airbnb properties (top 10%) in Margaret River achieve around A$127,814 annually, while strong performers (top 25%) earn at least A$94,407. Typical properties generate about A$67,123 per year, and entry-level listings (bottom 25%) see earnings near A$43,847, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Margaret River?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Margaret River is A$340 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Margaret River

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
A$557per nightA$407per nightA$302per nightA$222per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Margaret River?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Margaret River market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)A$127,814
Strong Performers (25%)A$94,407
Market AverageA$88,269
Entry Level (25%)A$43,847
Profitability Factors
High Occupancy: 71% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$340 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Margaret River offers excellent profitability potential with premium pricing opportunities. The combination of 71% occupancy and A$340 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Margaret River?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Margaret River.

Registration Numbers on Airbnb

71% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Most Listings Registered

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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