Airbnb Market Data in Western Australia, Australia(July 2026)Occupancy, Revenue & Best Areas
Western Australia stretches from Perth city breaks to wine-and-surf weeks in Margaret River and port-side stays in Fremantle. Mining fly-in traffic, Indian Ocean sunsets, and road-trip tourism each fill different booking windows.
As of July 2026, the state averages A$74,721 in annual revenue per listing with 66% occupancy and A$310 ADR across 9,746 active listings.
Distance is the hidden cost — guests booking Margaret River or Geraldton expect honest drive times and late check-in options.
Western Australia Airbnb Market Map (July 2026)
Western Australia Market Performance
Period: July 2025 - June 2026
How Much Can You Earn with Airbnb in Western Australia?
One of the most common questions for potential Airbnb hosts in Western Australia is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Western Australia
Is Airbnb a Good Investment in Western Australia?
YES — Western Australia rewards hosts who match property to Perth event weeks or south-west wine-and-beach demand, with less inventory competition than east-coast capitals.
| Market | Revenue | Occupancy | vs Western Australia |
|---|---|---|---|
| Western Australia | A$74,721 | 66% | Baseline (9,746 listings) |
| Perth | A$71,067 | 72% | Metro hub; mining & events |
| Margaret River | A$89,031 | 72% | Premium wine & surf ADR |
| South Australia | A$58,632 | 56% | Closest wine-coast comparator |
| Queensland | A$82,345 | 65% | Larger inventory, subtropical season |
Choose Perth apartments if you want corporate and festival demand; choose Margaret River houses if you accept seasonal peaks and cleaning logistics for groups.
Western Australia Market Analysis
Spring (September–November)
Wildflower road trips and Perth festival season lift nightly rates in Fremantle and beach suburbs like Cottesloe before summer demand peaks. Corporate fly-in traffic also returns as mining and resources projects staff up, which helps mid-week occupancy in Perth apartments near the CBD. Guests planning south-west loops often book Dunsborough or Yallingup for a long weekend of wine and surf.
Summer (December–February)
South-west towns from Margaret River to Dunsborough fill on school holidays when families want fenced yards and outdoor showers after beach days. Air conditioning, BBQ setups, and honest drive-time notes from Perth are baseline amenities, not upsells. Scarborough adds metro beach weeks without the Margaret River drive, while Exmouth runs a separate north-west peak around Ningaloo snorkelling season.
Autumn & winter
Perth mid-week corporate travel stabilises city apartments while south-west cabins need fire pits, wine-event marketing, or mid-stay discounts to hold occupancy. Mandurah captures Perth escapees who want boating and dolphins without a full south-west relocation. North-west seasonal closures affect Exmouth and Kimberley stock differently from metro averages — underwrite council by council and confirm cyclone-season insurance before you buy remote coastal stock.
Most Profitable Areas in Western Australia
Western Australia short-stay demand concentrates on Perth, Fremantle, and the south-west wine-and-surf coast before it thins out along the long north-west coastline. The towns below are where listing volume and revenue scale together for hosts underwriting a purchase.
Top performing towns & cities
Dunsborough:480 listings at A$91,462 and 58% occupancy — Geographe Bay family holidays and winery weekends.
Margaret River:423 listings earning A$89,031 — wine, surf, and cave tourism with premium group bookings.
Perth:4,457 listings at A$71,067 — state capital, corporate fly-ins, and festival weeks.
Scarborough:313 listings at A$91,920 with 75% occupancy — metro beachfront apartments north of the river.
Yallingup:219 listings earning A$104,358 — surf breaks and winery estates south of Dunsborough.
Fremantle:272 listings at A$71,951 — port markets, live music, and cruise spillover.
Cottesloe:128 listings at A$102,905 — iconic city beach with strong summer weekend demand.
Exmouth:140 listings earning A$104,784 — Ningaloo Reef gateway with a distinct dry-season calendar.
Mandurah:138 listings at A$67,857 — peel region boating and dolphin tours within an hour of Perth.
Busselton:1,554 listings at A$93,030 — jetty tourism and Geographe Bay family stock.
South-west wine & surf coast
Margaret River, Yallingup, and Dunsborough attract wine-tasting groups, surf weekends, and families doing multi-night loops from Perth. Stock is mostly detached houses with outdoor kitchens and room for kids rather than high-rise towers. Peak weeks around school holidays and cellar-door events justify higher cleaning fees and minimum stays, while winter needs fireplaces or explicit rainy-day activity guides in the listing.
Perth beach suburbs & north-west gateways
Scarborough, Cottesloe, and Fremantle split metro beach demand from port-side culture and cruise arrivals. Exmouth operates on whale-shark and snorkelling season with fly-in guests who expect late check-ins after long drives or flights. Do not model Exmouth occupancy from Perth CBD averages — distance, seasonal closures, and cyclone risk change both revenue and insurance costs materially.
Top 6 Airbnb Markets in Western Australia
Perth is Australia’s sunniest capital, a dynamic and modern city that blends urban cool with world-class beaches and the spectacular Kings Park. As a major gateway to Western Australia, it attracts a diverse mix of business travelers and tourists drawn to its thriving waterfront and the historic charm of nearby Fremantle. The Airbnb market is exceptionally strong, featuring an occupancy rate of 72%. Travelers favor stylish city apartments and beachside homes in suburbs like Cottesloe or Scarborough, providing hosts with a consistent annual revenue of A$71,067. Its constant growth and unique outdoor lifestyle ensure high demand year-round.
Featured Listings
Dunsborough is the sophisticated and family-friendly heart of the Margaret River region, famous for its calm turquoise bays and proximity to world-class wineries. It offers a relaxed coastal lifestyle that is highly appealing to travelers seeking a premium getaway. The short-term rental market is robust, with an occupancy rate of 58%. Visitors seek modern holiday homes and stylish villas close to the pristine beaches of Geographe Bay, generating a strong annual revenue of A$91,462. Its status as a premier holiday destination for Perth residents ensures high seasonal peaks and reliable returns for hosts.
Featured Listings
Margaret River is a world-renowned destination famous for its elite wineries, spectacular surf breaks, and ancient limestone caves. It attracts a global crowd seeking a unique blend of adventure, gourmet experiences, and natural beauty. The Airbnb market is extraordinarily powerful here, featuring a high occupancy rate of 71%. Visitors seek luxury forest retreats, stylish rural cottages, and modern homes near the town center, driving an impressive annual revenue of A$89,031. Its global brand and consistent appeal to high-end travelers ensure it remains one of the most lucrative markets in Western Australia.
Featured Listings
Yallingup is where the forest meets the Indian Ocean, a stunning coastal destination world-famous for its powerful surf breaks and breathtaking sunsets. As a premier luxury getaway, it attracts high-end travelers seeking privacy and spectacular natural beauty. The short-term rental market is premium, featuring an average daily rate of A$500. Visitors seek architectural homes with expansive ocean views and exclusive rural estates, driving a significant annual revenue of A$104,358. Its unique combination of elite surfing and sophisticated serenity makes it a top-tier and highly yielded market for hosts.
Featured Listings
Kalbarri is a stunning coastal destination where the Murchison River meets the Indian Ocean, famous for its dramatic red rock gorges and spectacular skywalk. It attracts nature lovers and adventure seekers drawn to the Kalbarri National Park and the incredible marine life. The vacation rental market is robust, with an occupancy rate of 55%. Travelers favor holiday homes with views and well-appointed apartments, resulting in an annual revenue per listing of A$53,112. Its unique landscapes and consistent popularity as a road-trip destination ensure steady demand and reliable rental performance.
Featured Listings
The City of Bunbury is a vibrant regional hub known as the ‘City of Three Waters’, offering a blend of coastal relaxation and urban energy. Famous for its resident dolphins at Koombana Bay and its thriving arts scene, it attracts a mix of business travelers and tourists. The Airbnb market is solid, featuring an occupancy rate of 63%. Visitors favor well-located city apartments and family homes near the waterfront, resulting in a steady annual revenue of A$57,664. Its role as a major administrative and service center for the South West ensures a stable and reliable rental market for hosts.
Featured Listings
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