Airbnb Occupancy Rates in City Of Busselton, Western Australia (January 2026)

Source: GuestFavorites Last updated: 2026-01-02

Airbnbs in City Of Busselton, Western Australia earn an average of A$90,076 per year, with a typical occupancy rate of 56% and daily rates averaging A$442. There were 1,817 listings published on Airbnb in January 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in City Of Busselton, Australia.

City Of Busselton Airbnb Market Map (January 2026)

1,817 listings

City Of Busselton Market Performance

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Average Daily Rate (ADR) A$442 Average daily income from a booked room in City Of Busselton.
Occupancy Rate 56% Indicates strong demand and frequent bookings.
Median Annual Revenue A$90,076 The usual yearly earnings for an Airbnb in City Of Busselton.
Active Listings 1,817 The total count of active short-term rental listings.

Period: January 2025 - December 2025

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How Often Will Your Airbnb Be Booked in City Of Busselton?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in City Of Busselton is 56%, meaning properties are booked for about 203 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in City Of Busselton

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
90% 73% 54% 32%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in City Of Busselton

Peak Months

November, December

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

July, March

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, May

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in City Of Busselton?

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One of the most common questions for potential Airbnb hosts in City Of Busselton is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in City Of Busselton

Best-in-class Airbnb properties (top 10%) in City Of Busselton achieve around A$131,313 annually, while strong performers (top 25%) earn at least A$86,001. Typical properties generate about A$52,935 per year, and entry-level listings (bottom 25%) see earnings near A$26,881, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in City Of Busselton?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The City Of Busselton Airbnb market currently features 1,817 active listings with an average occupancy rate of 56%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

January 2025 1,621 Airbnbs
↑ 12% vs
December 2025 1,817 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 12% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in City Of Busselton.

Strategic Entry into City Of Busselton Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in City Of Busselton?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in City Of Busselton is A$442 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in City Of Busselton

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
A$794 per night A$531 per night A$358 per night A$248 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in City Of Busselton?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the City Of Busselton market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) A$131,313
Strong Performers (25%) A$86,001
Market Average A$90,076
Entry Level (25%) A$26,881
Profitability Factors
High Occupancy: 56% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$442 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: City Of Busselton offers strong profitability potential with premium pricing opportunities. The combination of 56% occupancy and A$442 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in City Of Busselton?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in City Of Busselton.

Current Regulatory Status

86% of properties are licensed, demonstrating very strict regulatory compliance.

Compliance Level Very Strict Compliance

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in City Of Busselton Are Most Profitable for Airbnb?

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Not all areas within City Of Busselton perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 573
Daily Rate A$441
Occupancy 55%
Revenue A$88,781
Active Listings 259
Daily Rate A$501
Occupancy 55%
Revenue A$101,212
Active Listings 152
Daily Rate A$502
Occupancy 54%
Revenue A$100,354
Active Listings 125
Daily Rate A$345
Occupancy 61%
Revenue A$77,578
Active Listings 121
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Active Listings 143
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Eagle Bay

Active Listings 64
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Busselton

Active Listings 83
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Wilyabrup

Active Listings 40
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Naturaliste

Active Listings 30
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Yallingup Siding

Active Listings 33
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Quedjinup

Active Listings 30
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Abbey

Active Listings 40
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Bovell

Active Listings 9
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Metricup

Active Listings 22
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Marybrook

Active Listings 13
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Yelverton

Active Listings 11
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Wonnerup

Active Listings 11
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Vasse

Active Listings 12
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Carbunup River

Active Listings 12
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Siesta Park

Active Listings 9
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Ambergate

Active Listings 12
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Chapman Hill

Active Listings 4
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Reinscourt

Active Listings 1
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Kealy

Active Listings 6
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Ludlow

Active Listings 1
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Yalyalup

Active Listings 2
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North Jindong

Active Listings 1
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