Airbnb Occupancy Rates in West Busselton, City Of Busselton(October 2026)

Source: GuestFavoritesLast updated: 2026-10-21

Airbnbs in West Busselton, City Of Busselton earn an average of A$79,180 per year, with a typical occupancy rate of 64% and daily rates averaging A$339. There were 111 listings published on Airbnb in October 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in West Busselton, Australia.

West Busselton Airbnb Market Map (October 2026)

111 listings

West Busselton Market Performance

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Average Daily Rate (ADR)A$339Average daily income from a booked room in West Busselton.
Occupancy Rate64% Indicates strong demand and frequent bookings.
Median Annual RevenueA$79,180The usual yearly earnings for an Airbnb in West Busselton.
Active Listings111The total count of active short-term rental listings.

Australia average: 59% occupancy, A$333 per night.

Airbnb occupancy rates by city in Australia

Period: October 2025 - September 2026

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Airbnb market analytics dashboard for West Busselton, City Of Busselton

How Often Will Your Airbnb Be Booked in West Busselton?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in West Busselton is 64%, meaning properties are booked for about 234 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in West Busselton

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
94%81%66%45%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in West Busselton

Peak Months

November, December

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

May, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

August, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in West Busselton?

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One of the most common questions for potential Airbnb hosts in West Busselton is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in West Busselton

Best-in-class Airbnb properties (top 10%) in West Busselton achieve around A$109,415 annually, while strong performers (top 25%) earn at least A$81,189. Typical properties generate about A$51,904 per year, and entry-level listings (bottom 25%) see earnings near A$28,041, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in West Busselton?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in West Busselton is A$339 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in West Busselton

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
A$557per nightA$378per nightA$286per nightA$215per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in West Busselton?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the West Busselton market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)A$109,415
Strong Performers (25%)A$81,189
Market AverageA$79,180
Entry Level (25%)A$28,041
Profitability Factors
High Occupancy: 64% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$339 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: West Busselton offers excellent profitability potential with premium pricing opportunities. The combination of 64% occupancy and A$339 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in West Busselton?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in West Busselton.

Rules for new hosts

Can a new host open an entire-home rental here?

Only in some areas. A permit is required, granted case by case.

Regulation level Moderate
  1. 2025State takes over STRA registration; City approvals granted after January 2025 carry an expiry date
  2. April 2025Draft Local Planning Policy 4.1 (unhosted STRA) readvertised to 30 April 2025; adoption pending as of October 2026
  3. May 2026LPS 21 Amendment 61 approved by the Minister (per City notice; gazettal 12-19 May 2026 reported): unhosted STRA prohibited except where Additional Use A87 applies
  4. TodayNo change scheduled
New licences
Limited to some areasProvincial
Licence
Discretionary permitProvincial
Zoning limits
StrictProvincial

Busselton is outside the Perth metro 90-night rule, so every unhosted entire-home letting needs City development approval before state registration, and under Local Planning Scheme 21 Amendment 61 (approved May 2026) unhosted STRA is prohibited except on land mapped with Additional Use A87, where it is a discretionary use. Approvals are time-limited, advertised to neighbours, capped at 12 guests and carry an unhosted rating category, so a newcomer must first confirm the property lies in an A87 area. Check the adopted version of Local Planning Policy 4.1 and the A87 map for a specific property.

Last checked October 20, 2026
This is a summary, not legal advice. Check with the local authority before investing.

Registration Numbers on Airbnb

75% of the active Airbnb listings we tracked last month display a registration or license number.

This reflects what hosts publish on their Airbnb listings, not the local legal requirements. Always confirm them with local authorities.

Our Classification Most Listings Registered

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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