Airbnb Occupancy Rates in Dunsborough, Western Australia (January 2026)

Source: GuestFavorites Last updated: 2026-01-04

Airbnbs in Dunsborough, Western Australia earn an average of A$87,947 per year, with a typical occupancy rate of 55% and daily rates averaging A$434. There were 575 listings published on Airbnb in January 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Dunsborough, Australia.

Dunsborough Airbnb Market Map (January 2026)

575 listings

Dunsborough Market Performance

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Average Daily Rate (ADR) A$434 Average daily income from a booked room in Dunsborough.
Occupancy Rate 55% Indicates strong demand and frequent bookings.
Median Annual Revenue A$87,947 The usual yearly earnings for an Airbnb in Dunsborough.
Active Listings 575 The total count of active short-term rental listings.

Period: January 2025 - December 2025

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How Often Will Your Airbnb Be Booked in Dunsborough?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Dunsborough is 55%, meaning properties are booked for about 200 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Dunsborough

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
89% 72% 52% 31%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Dunsborough

Peak Months

November, December

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

August, September

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, July

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Dunsborough?

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One of the most common questions for potential Airbnb hosts in Dunsborough is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Dunsborough

Best-in-class Airbnb properties (top 10%) in Dunsborough achieve around A$123,441 annually, while strong performers (top 25%) earn at least A$84,732. Typical properties generate about A$52,517 per year, and entry-level listings (bottom 25%) see earnings near A$27,087, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Dunsborough?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Dunsborough Airbnb market currently features 575 active listings with an average occupancy rate of 55%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

January 2025 562 Airbnbs
↑ 2% vs
December 2025 575 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 2% over the past year. This stability provides predictable market conditions for Airbnb investment in Dunsborough.

Strategic Entry into Dunsborough Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Dunsborough?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Dunsborough is A$434 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Dunsborough

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
A$735 per night A$542 per night A$379 per night A$266 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Dunsborough?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Dunsborough market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) A$123,441
Strong Performers (25%) A$84,732
Market Average A$87,947
Entry Level (25%) A$27,087
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$434 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Dunsborough offers strong profitability potential with premium pricing opportunities. The combination of 55% occupancy and A$434 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Dunsborough?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Dunsborough.

Current Regulatory Status

86% of properties are licensed, demonstrating very strict regulatory compliance.

Compliance Level Very Strict Compliance

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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