Airbnb Occupancy Rates in South Australia, Australia (January 2026)

Source: GuestFavorites Last updated: 2026-01-03

Airbnbs in South Australia, Australia earn an average of A$55,434 per year, with a typical occupancy rate of 54% and daily rates averaging A$288. There were 9,459 listings published on Airbnb in January 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in South Australia, Australia.

South Australia Airbnb Market Map (January 2026)

9,459 listings

South Australia Market Performance

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Average Daily Rate (ADR) A$288 Average daily income from a booked room in South Australia.
Occupancy Rate 54% Indicates strong demand and frequent bookings.
Median Annual Revenue A$55,434 The usual yearly earnings for an Airbnb in South Australia.
Active Listings 9,459 The total count of active short-term rental listings.

Period: January 2025 - December 2025

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How Often Will Your Airbnb Be Booked in South Australia?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in South Australia is 54%, meaning properties are booked for about 196 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in South Australia

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
88% 70% 46% 19%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in South Australia

Peak Months

November, December

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, August

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, May

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in South Australia?

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One of the most common questions for potential Airbnb hosts in South Australia is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in South Australia

Best-in-class Airbnb properties (top 10%) in South Australia achieve around A$79,335 annually, while strong performers (top 25%) earn at least A$51,944. Typical properties generate about A$29,328 per year, and entry-level listings (bottom 25%) see earnings near A$10,452, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in South Australia?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The South Australia Airbnb market currently features 9,459 active listings with an average occupancy rate of 54%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

January 2025 8,199 Airbnbs
↑ 15% vs
December 2025 9,459 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 15% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in South Australia.

Strategic Entry into South Australia Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in South Australia?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in South Australia is A$288 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in South Australia

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
A$462 per night A$320 per night A$222 per night A$122 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in South Australia?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the South Australia market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) A$79,335
Strong Performers (25%) A$51,944
Market Average A$55,434
Entry Level (25%) A$10,452
Profitability Factors
High Occupancy: 54% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$288 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: South Australia offers strong profitability potential with premium pricing opportunities. The combination of 54% occupancy and A$288 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in South Australia?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in South Australia.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in South Australia Are Most Profitable for Airbnb?

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Not all areas within South Australia perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 775
Daily Rate A$238
Occupancy 65%
Revenue A$57,503
Active Listings 300
Daily Rate A$284
Occupancy 49%
Revenue A$51,322
Active Listings 220
Daily Rate A$290
Occupancy 63%
Revenue A$66,764
Active Listings 184
Daily Rate A$381
Occupancy 49%
Revenue A$68,862
Active Listings 176
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Mc Laren Vale

Active Listings 95
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Active Listings 112
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Tanunda

Active Listings 90
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Glenelg South

Active Listings 75
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Active Listings 112
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Penneshaw

Active Listings 63
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Norwood

Active Listings 71
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Port Willunga

Active Listings 74
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Sellicks Beach

Active Listings 63
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Grange

Active Listings 52
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West Beach

Active Listings 64
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Moonta Bay

Active Listings 96
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Goolwa South

Active Listings 90
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Hahndorf

Active Listings 54
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Coffin Bay

Active Listings 90
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Moana

Active Listings 56
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Emu Bay

Active Listings 49
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Wallaroo

Active Listings 59
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Hindmarsh Island

Active Listings 66
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Semaphore

Active Listings 46
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Marion Bay

Active Listings 63
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North Beach

Active Listings 45
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Port Hughes

Active Listings 53
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Port Vincent

Active Listings 56
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Walkerville

Active Listings 45
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