Airbnb Occupancy Rates in Wollongong, Wollongong City Council(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Airbnbs in Wollongong, Wollongong City Council earn an average of A$60,272 per year, with a typical occupancy rate of 60% and daily rates averaging A$273. There were 121 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Wollongong, Australia.

Wollongong Airbnb Market Map (July 2026)

121 listings

Wollongong Market Performance

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Average Daily Rate (ADR)A$273Average daily income from a booked room in Wollongong.
Occupancy Rate60% Indicates strong demand and frequent bookings.
Median Annual RevenueA$60,272The usual yearly earnings for an Airbnb in Wollongong.
Active Listings121The total count of active short-term rental listings.

Period: July 2025 - June 2026

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Airbnb market analytics dashboard for Wollongong, Wollongong City Council

How Often Will Your Airbnb Be Booked in Wollongong?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Wollongong is 60%, meaning properties are booked for about 221 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Wollongong

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
92%79%58%29%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Wollongong

Peak Months

March, February

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, May

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

August, September

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Wollongong?

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One of the most common questions for potential Airbnb hosts in Wollongong is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Wollongong

Best-in-class Airbnb properties (top 10%) in Wollongong achieve around A$80,246 annually, while strong performers (top 25%) earn at least A$58,464. Typical properties generate about A$39,021 per year, and entry-level listings (bottom 25%) see earnings near A$16,487, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Wollongong?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Wollongong Airbnb market currently features 121 active listings with an average occupancy rate of 60%. This represents a developing market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

June 2025106 Airbnbs
↑ 14%vs
June 2026121 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 14% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Wollongong.

Strategic Entry into Wollongong Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Wollongong?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Wollongong is A$273 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Wollongong

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
A$433per nightA$326per nightA$236per nightA$170per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Wollongong?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Wollongong market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)A$80,246
Strong Performers (25%)A$58,464
Market AverageA$60,272
Entry Level (25%)A$16,487
Profitability Factors
High Occupancy: 60% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$273 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Wollongong offers excellent profitability potential with premium pricing opportunities. The combination of 60% occupancy and A$273 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Wollongong?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Wollongong.

Current Regulatory Status

69% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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