Airbnb Occupancy Rates in Asti, Piemonte (November 2025)

Source: GuestFavorites Last updated: 2025-11-28

Airbnbs in Asti, Piemonte earn an average of €31,081 per year, with a typical occupancy rate of 51% and daily rates averaging €173. There were 1,230 listings published on Airbnb in November 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Asti, Italy.

Asti Airbnb Market Map (November 2025)

1,230 listings

Asti Market Performance

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Average Daily Rate (ADR) €173 Average daily income from a booked room in Asti.
Occupancy Rate 51% Indicates strong demand and frequent bookings.
Median Annual Revenue €31,081 The usual yearly earnings for an Airbnb in Asti.
Active Listings 1,230 The total count of active short-term rental listings.

Period: February 2025 - October 2025

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How Often Will Your Airbnb Be Booked in Asti?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Asti is 51%, meaning properties are booked for about 184 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Asti

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
65% 45% 23% 3%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Asti

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

February, May

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Asti?

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One of the most common questions for potential Airbnb hosts in Asti is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Asti

Best-in-class Airbnb properties (top 10%) in Asti achieve around €50,009 annually, while strong performers (top 25%) earn at least €21,772. Typical properties generate about €8,447 per year, and entry-level listings (bottom 25%) see earnings near €952, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Asti?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Asti Airbnb market currently features 1,230 active listings with an average occupancy rate of 51%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

February 2025 795 Airbnbs
↑ 55% vs
October 2025 1,230 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 55% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Asti.

Strategic Entry into Asti Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Asti?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Asti is €173 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Asti

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€241 per night €106 per night €49 per night €19 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Asti?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Asti market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €50,009
Strong Performers (25%) €21,772
Market Average €31,081
Entry Level (25%) €952
Profitability Factors
High Occupancy: 51% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €173 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Asti offers strong profitability potential with premium pricing opportunities. The combination of 51% occupancy and €173 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Asti?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Asti.

Current Regulatory Status

84% of properties are licensed, demonstrating very strict regulatory compliance.

Compliance Level Very Strict Compliance

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Asti Are Most Profitable for Airbnb?

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Not all areas within Asti perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 267
Daily Rate €101
Occupancy 47%
Revenue €17,593

Costigliole D'asti

Active Listings 58
Daily Rate €306
Occupancy 55%
Revenue €62,635

Canelli

Active Listings 53
Daily Rate €318
Occupancy 44%
Revenue €51,450

Nizza Monferrato

Active Listings 54
Daily Rate €191
Occupancy 46%
Revenue €32,200

Castagnole Delle Lanze

Active Listings 23
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Castelnuovo Calcea

Active Listings 24
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Vesime

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Cassinasco

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Calosso

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Calamandrana

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San Damiano D'asti

Active Listings 28
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Mombaruzzo

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Agliano Terme

Active Listings 33
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Mombercelli

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Vaglio Serra

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Montegrosso D'asti

Active Listings 23
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San Marzano Oliveto

Active Listings 10
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Roccaverano

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Grazzano Badoglio

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Loazzolo

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Moasca

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Calliano Monferrato

Active Listings 13
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Portacomaro

Active Listings 19
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Moncalvo

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Cessole

Active Listings 9
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Castell'alfero

Active Listings 18
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Villanova D'asti

Active Listings 15
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Cossombrato

Active Listings 10
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Montabone

Active Listings 8
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Isola D'asti

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Cortazzone

Active Listings 12
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Cisterna D'asti

Active Listings 21
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Cocconato

Active Listings 14
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Montemagno

Active Listings 9
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Viarigi

Active Listings 13
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Moncucco Torinese

Active Listings 12
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Castagnole Monferrato

Active Listings 9
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Castelnuovo Don Bosco

Active Listings 13
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Sessame

Active Listings 8
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Penango

Active Listings 8
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