Airbnb Occupancy Rates in Iluka, New South Wales (January 2026)

Source: GuestFavorites Last updated: 2026-01-02

Airbnbs in Iluka, New South Wales earn an average of A$41,618 per year, with a typical occupancy rate of 55% and daily rates averaging A$212. There were 121 listings published on Airbnb in January 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Iluka, Australia.

Iluka Airbnb Market Map (January 2026)

121 listings

Iluka Market Performance

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Average Daily Rate (ADR) A$212 Average daily income from a booked room in Iluka.
Occupancy Rate 55% Indicates strong demand and frequent bookings.
Median Annual Revenue A$41,618 The usual yearly earnings for an Airbnb in Iluka.
Active Listings 121 The total count of active short-term rental listings.

Period: January 2025 - December 2025

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How Often Will Your Airbnb Be Booked in Iluka?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Iluka is 55%, meaning properties are booked for about 199 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Iluka

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
87% 69% 46% 18%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Iluka

Peak Months

October, December

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

April, February

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, May

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Iluka?

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One of the most common questions for potential Airbnb hosts in Iluka is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Iluka

Best-in-class Airbnb properties (top 10%) in Iluka achieve around A$57,143 annually, while strong performers (top 25%) earn at least A$38,900. Typical properties generate about A$23,437 per year, and entry-level listings (bottom 25%) see earnings near A$8,646, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Iluka?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Iluka Airbnb market currently features 121 active listings with an average occupancy rate of 55%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

January 2025 112 Airbnbs
↑ 8% vs
December 2025 121 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 8% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Iluka.

Strategic Entry into Iluka Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Iluka?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Iluka is A$212 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Iluka

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
A$290 per night A$238 per night A$189 per night A$104 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Iluka?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Iluka market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) A$57,143
Strong Performers (25%) A$38,900
Market Average A$41,618
Entry Level (25%) A$8,646
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$212 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Iluka offers strong profitability potential with premium pricing opportunities. The combination of 55% occupancy and A$212 ADR creates a profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Iluka?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Iluka.

Current Regulatory Status

91% of properties are licensed, demonstrating very strict regulatory compliance.

Compliance Level Very Strict Compliance

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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