Airbnb Occupancy Rates in
Pisa, Toscana
(November 2025)
Airbnbs in Pisa, Toscana earn an average of €38,528 per year, with a typical occupancy rate of 63% and daily rates averaging €174. There were 4,464 listings published on Airbnb in November 2025.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Pisa, Italy.
Pisa Airbnb Market Map (November 2025)
Pisa Market Performance
Period: February 2025 - October 2025
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How Often Will Your Airbnb Be Booked in Pisa?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Pisa is 63%, meaning properties are booked for about 228 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Pisa
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Low-performing
(Bottom 25%)
|
|---|---|---|---|
| 69% | 55% | 32% | 10% |
|
*High desirability & optimized availability
|
*Good market fit & guest satisfaction
|
*Standard market performance
|
*Higher vacancy, optimization needed
|
Seasonal Occupancy Patterns in Pisa
September, July
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
February, November
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, December
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Pisa?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Pisa is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Pisa
Best-in-class Airbnb properties (top 10%) in Pisa achieve around €53,611 annually, while strong performers (top 25%) earn at least €28,772. Typical properties generate about €13,371 per year, and entry-level listings (bottom 25%) see earnings near €3,504, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Pisa?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Pisa and what makes them successful.
How Competitive is the Airbnb Market in Pisa?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Pisa Airbnb market currently features 4,464 active listings with an average occupancy rate of 63%. This represents a highly competitive market environment where strong demand supports premium pricing.
Airbnb Listings: Change Over Time
Strategic Entry into Pisa Airbnb Market
Competitive Positioning
- Target premium segment with high-quality amenities
- Emphasize unique features and exceptional service
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Rapid market growth creates new opportunities
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Pisa?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Pisa is €174 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Pisa
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Budget
(Bottom 25%)
|
|---|---|---|---|
| €202 per night | €110 per night | €62 per night | €23 per night |
|
*Top locations, big properties, premium amenities
|
*Good property management, highly rated
|
*Standard market performance
|
*Basic properties, less desirable locations
|
Is It Profitable to Start an Airbnb in Pisa?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Pisa market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in Pisa?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Pisa.
Current Regulatory Status
85% of properties are licensed, demonstrating very strict regulatory compliance.
Key Regulatory Requirements
Stringent licensing requirements, frequent inspections, and comprehensive safety standards.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Maximum compliance ensures premium market positioning and long-term stability.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.
Which Areas in Pisa Are Most Profitable for Airbnb?
Explore All Areas →Not all areas within Pisa perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.
Castelfranco Di Sotto
Guardistallo
Calci
Castellina Marittima
Crespina Lorenzana
Buti
Pontedera
Monteverdi Marittimo
Fauglia
Casale Marittimo
Montopoli In Val D'arno
Montescudaio
Castelnuovo Di Val Di Cecina
Capannoli
Vicopisano
Vecchiano
Cascina
Bientina
Santa Maria A Monte
Ponsacco
Orciano Pisano
Calcinaia
Santa Croce Sull'arno
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