Airbnb Occupancy Rates in Sunrise Beach, Queensland(March 2026)

Source: GuestFavoritesLast updated: 2026-03-05

Airbnbs in Sunrise Beach, Queensland earn an average of A$114,925 per year, with a typical occupancy rate of 62% and daily rates averaging A$509. There were 100 listings published on Airbnb in March 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Sunrise Beach, Australia.

Sunrise Beach Airbnb Market Map (March 2026)

100 listings

Sunrise Beach Market Performance

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Average Daily Rate (ADR)A$509Average daily income from a booked room in Sunrise Beach.
Occupancy Rate62% Indicates strong demand and frequent bookings.
Median Annual RevenueA$114,925The usual yearly earnings for an Airbnb in Sunrise Beach.
Active Listings100The total count of active short-term rental listings.

Period: March 2025 - February 2026

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How Often Will Your Airbnb Be Booked in Sunrise Beach?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Sunrise Beach is 62%, meaning properties are booked for about 227 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Sunrise Beach

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
95%80%58%28%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Sunrise Beach

Peak Months

October, December

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

July, August

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

May, June

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Sunrise Beach?

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One of the most common questions for potential Airbnb hosts in Sunrise Beach is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Sunrise Beach

Best-in-class Airbnb properties (top 10%) in Sunrise Beach achieve around A$162,821 annually, while strong performers (top 25%) earn at least A$94,326. Typical properties generate about A$51,167 per year, and entry-level listings (bottom 25%) see earnings near A$19,162, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Sunrise Beach?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Sunrise Beach Airbnb market currently features 100 active listings with an average occupancy rate of 62%. This represents a developing market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

March 2025105 Airbnbs
↓ 5%vs
February 2026100 Airbnbs
Market dynamics show a consolidation phase, with listing count decreasing by 5% over the past year. This stability provides predictable market conditions for Airbnb investment in Sunrise Beach.

Strategic Entry into Sunrise Beach Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Sunrise Beach?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Sunrise Beach is A$509 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Sunrise Beach

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
A$956per nightA$611per nightA$347per nightA$182per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Sunrise Beach?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Sunrise Beach market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)A$162,821
Strong Performers (25%)A$94,326
Market AverageA$114,925
Entry Level (25%)A$19,162
Profitability Factors
High Occupancy: 62% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$509 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Sunrise Beach offers excellent profitability potential with premium pricing opportunities. The combination of 62% occupancy and A$509 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Sunrise Beach?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Sunrise Beach.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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