Airbnb Market Data in Siena, Toscana(July 2026)

Occupancy, Revenue & Best Areas

Siena, the city of the Palio and a UNESCO World Heritage site, is a medieval jewel of untouched beauty famous for its scenic Piazza del Campo and Gothic Cathedral. It is a world-class destination attracting millions of visitors fascinated by its living history and timeless elegance. The Airbnb market is very solid here, featuring an occupancy rate of 56%. Visitors seek the charm of apartments in historic city-center palaces and the convenience of rentals with views of the medieval towers, paying an average daily rate of €158. Generating an annual revenue of €32,803, Siena is a safe choice for investment, sustained by constant and high-quality international demand.

Montepulciano, the ‘16th-Century Pearl’ perched between Val d'Orcia and Val di Chiana, is an exceptionally elegant city of art famous for its Vino Nobile and Renaissance palaces. It is a world-class destination attracting international tourism seeking culture, postcard-perfect hilly landscapes, and gastronomic excellence. The rental market is highly profitable here, featuring an average daily rate of €267. Visitors seek the charm of historic village apartments and the exclusivity of farmsteads with pools among the vineyards, generating an annual revenue of €53,212. Its global reputation for wine and history ensures high-level demand.

Gaiole in Chianti, a mythical village of the ‘L'Eroica’ cycling race nestled among vineyards and castles, offers a setting of absolute elegance in the heart of Tuscany. It is a prestigious destination attracting an elite international clientele seeking excellent wines, breathtaking hilly landscapes, and rejuvenating peace. The Airbnb market here is extraordinary, featuring an average daily rate of €403. Visitors seek the exclusivity of renovated stone farmhouses and the charm of residences within castles, generating an exceptional annual revenue of €93,760. Its global fame and authentic atmosphere ensure some of the highest profitability in Chianti.

San Gimignano, the UNESCO-listed ‘City of Beautiful Towers’, offers a unique medieval skyline that stands out above the Sienese hills. It is a legendary destination attracting international tourism fascinated by its artistic heritage and famous Vernaccia wine. The rental market is highly profitable here, featuring an average daily rate of €233. Visitors seek the unique charm of apartments in historic tower houses and the exclusivity of farmsteads with pools in the surrounding countryside, generating an annual revenue of €47,674. Its world-class prestige ensures relentless high-profile demand year-round.

Castellina in Chianti, an Etruscan-origin village surrounded by perfect medieval walls, enchants with its ‘via delle Volte’ and spectacular hillside views. It is a top-tier destination attracting international tourism seeking history, fine wines, and authentic Tuscan hospitality. The Airbnb market here is extraordinarily high-performing, featuring an occupancy rate of 66%. Visitors seek the charm of residences in the historic center and the exclusivity of farmhouses immersed in olive groves, taking advantage of an average daily rate of €308. Its cultural vitality and global fame ensure exceptional profitability.

Castelnuovo Berardenga, a Sienese jewel blending the Chianti landscape with the Crete Senesi, offers an enchanting setting with its noble villas and fortified villages. It is a prestigious destination attracting international tourism seeking culture, excellent food and wine, and tranquility. The Airbnb market here is high-performing, featuring an average daily rate of €265. Visitors appreciate the character of apartments in historic villages and the exclusivity of country houses (‘rustici’) with pools, generating an average annual revenue of €55,146. Its strategic location near Siena and the beauty of the landscape ensure steady profitability.

Poggibonsi, a dynamic city at the crossroads of Florence and Siena, offers a fascinating mix of archaeology with the Poggio Imperiale Fortress and medieval villages like Staggia Senese. It is a vibrant destination attracting discovery tourism and an international business clientele year-round, fascinated by its strategic location in the heart of Tuscany. The Airbnb market here is very efficient, featuring an occupancy rate of 63%. Visitors appreciate the modernity of apartments and the quality of renovated villas, taking advantage of an average daily rate of €205. With an average annual revenue of €47,694, the city ensures stable profitability sustained by its regional dynamism.

Asciano, the heart of the Crete Senesi and a legendary destination for its lunar-like landscapes, offers a natural scenery of rare power with its clay hills and the Abbey of Monte Oliveto Maggiore. It is a destination that wins people over with its quiet and mystical beauty, attracting travelers seeking peace, nature, and Tuscan authenticity. The Airbnb market here is solid and profitable, featuring an average annual revenue of €48,916. Visitors seek the exclusivity of isolated farmhouses with pools and the character of homes in the medieval village, taking advantage of an average daily rate of €223. Its unique location ensures stable and secure profitability.

Casole d'Elsa, a village of art perched on a panoramic hill, enchants with its outdoor sculptures, perfectly maintained historic center, and surrounding vineyards. It is a character-filled destination that appeals through its authentic elegance and cultural vitality, attracting international tourism seeking peace and Tuscan beauty. The Airbnb market here is solid and efficient, featuring an occupancy rate of 55%. Visitors seek the charm of homes in the village and the exclusivity of farmhouses with valley views, taking advantage of an average daily rate of €204. Its quality of life and strategic location ensure stable profitability.

Sovicille, a village set between the Montagnola Senese and the Val di Merse, offers a natural scenery of rare beauty famous for its Romanesque parish churches and ancient castles. It is a prestigious destination prioritizing peace and direct contact with pristine nature, attracting international tourism seeking privacy and authentic beauty. The Airbnb market here is extraordinarily profitable, featuring an annual revenue of €50,683. Visitors seek the exclusivity of stone country houses with pools and the charm of historic residences, taking advantage of an average daily rate of €256. Its elite tranquility ensures a highly successful investment.