Airbnb Occupancy Rates in
San Gimignano, Toscana
(January 2026)
Airbnbs in San Gimignano, Toscana earn an average of €44,664 per year, with a typical occupancy rate of 58% and daily rates averaging €223. There were 428 listings published on Airbnb in January 2026.
This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in San Gimignano, Italy.
San Gimignano Airbnb Market Map (January 2026)
San Gimignano Market Performance
Period: February 2025 - December 2025
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How Often Will Your Airbnb Be Booked in San Gimignano?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in San Gimignano is 58%, meaning properties are booked for about 212 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in San Gimignano
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Low-performing
(Bottom 25%)
|
|---|---|---|---|
| 81% | 60% | 37% | 18% |
|
*High desirability & optimized availability
|
*Good market fit & guest satisfaction
|
*Standard market performance
|
*Higher vacancy, optimization needed
|
Seasonal Occupancy Patterns in San Gimignano
July, September
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
November, February
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, March
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in San Gimignano?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in San Gimignano is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in San Gimignano
Best-in-class Airbnb properties (top 10%) in San Gimignano achieve around €64,599 annually, while strong performers (top 25%) earn at least €31,193. Typical properties generate about €16,260 per year, and entry-level listings (bottom 25%) see earnings near €6,890, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in San Gimignano?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in San Gimignano and what makes them successful.
How Competitive is the Airbnb Market in San Gimignano?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The San Gimignano Airbnb market currently features 428 active listings with an average occupancy rate of 58%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.
Airbnb Listings: Change Over Time
Strategic Entry into San Gimignano Airbnb Market
Competitive Positioning
- Focus on mid-market with competitive pricing
- Establish market presence with competitive rates
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Rapid market growth creates new opportunities
- Underserved market with first-mover advantages
What Should You Charge for Your Airbnb in San Gimignano?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in San Gimignano is €223 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in San Gimignano
|
Premium
(Top 10%)
|
High-performing
(Top 25%)
|
Average
(Median)
|
Budget
(Bottom 25%)
|
|---|---|---|---|
| €347 per night | €162 per night | €89 per night | €52 per night |
|
*Top locations, big properties, premium amenities
|
*Good property management, highly rated
|
*Standard market performance
|
*Basic properties, less desirable locations
|
Is It Profitable to Start an Airbnb in San Gimignano?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the San Gimignano market to help you make informed financial decisions.
Revenue Performance
Profitability Factors
What Are the Airbnb Regulations in San Gimignano?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in San Gimignano.
Current Regulatory Status
82% of properties are licensed, demonstrating very strict regulatory compliance.
Key Regulatory Requirements
Stringent licensing requirements, frequent inspections, and comprehensive safety standards.
- Registration numbers must be displayed on listings
- Hosts must comply with local zoning laws
- Tax collection and reporting obligations apply
- Safety standards and insurance requirements must be met
Compliance Benefits
Maximum compliance ensures premium market positioning and long-term stability.
- Avoid fines and legal issues
- Build trust with guests and neighbors
- Ensure long-term business sustainability
- Maintain listing visibility on platforms
Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.