Airbnb Occupancy Rates in Siena, Toscana(June 2026)
The cliché that Siena is “Florence without the crowds” ignores Palio economics: twice each summer the Campo compresses demand into windows that repricing algorithms either capture or miss entirely.
On June 2026 data, citywide averages show €32,563 annual revenue per listing, 56% occupancy, €158 per night, and 1,001 active listings—shaped by contrade hill walks, Chianti day trips, and strict centro fabric rather than Uffizi queues.
Investors who import Firenze ADR onto Via di Città walk-ups without MOTouristOffice, CIN, and Ricestat flows often misprice Palio weeks and underestimate ZTL friction inside the walls.
Siena Airbnb Market Map (June 2026)
Siena Market Performance
Period: June 2025 - May 2026
Is Airbnb a Good Investment in Siena?
YES — Siena rewards operators who price medieval-hill scarcity and Palio calendars with Tuscany compliance discipline, not year-round museum throughput like Roma.
| Market | Revenue | Occupancy | vs Siena |
|---|---|---|---|
| Siena | €32,563 | 56% | Baseline: Palio + Chianti hill town |
| Firenze | €43,466 | 65% | Higher leisure ADR; deeper pool |
| Lucca | €35,973 | 56% | Walled city; Comics/fair spikes |
| Pisa | €27,125 | 63% | Tower/airport day-trip skew |
| Roma | €46,775 | 69% | National-scale inventory |
Firenze (€43,466, 65%) still leads Tuscan leisure ADR on monument density; Siena competes on scarcity inside the walls with only 1,001 listings—far thinner than Lucca (1,645) or Pisa (1,051). Winning here means Palio-aware pricing, honest hill climbs, and MOTouristOffice + Ricestat compliance—not assuming every medieval town equals Florence revenue.
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How Often Will Your Airbnb Be Booked in Siena?
View Demand Patterns →Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.
The current average occupancy rate in Siena is 56%, meaning properties are booked for about 206 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:
Airbnb Occupancy Tiers in Siena
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Low-performing(Bottom 25%) |
|---|---|---|---|
| 89% | 72% | 51% | 28% |
*High desirability & optimized availability | *Good market fit & guest satisfaction | *Standard market performance | *Higher vacancy, optimization needed |
Seasonal Occupancy Patterns in Siena
September, April
Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.
March, February
Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.
January, November
Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.
How Much Can You Earn with Airbnb in Siena?
Calculate Earnings →One of the most common questions for potential Airbnb hosts in Siena is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.
Monthly Revenue Trends in Siena
Best-in-class Airbnb properties (top 10%) in Siena achieve around €46,438 annually, while strong performers (top 25%) earn at least €29,237. Typical properties generate about €17,470 per year, and entry-level listings (bottom 25%) see earnings near €8,468, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.
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What Can You Learn from Top-Performing Airbnbs in Siena?
View Top Performers →Studying successful properties provides valuable insights for your own Airbnb strategy. Here are the top-performing listings in Siena and what makes them successful.
Siena Market Analysis
Who books Siena—and for how long?
Palio pilgrims and contrada culture tourists book tight windows around 2 July and 16 August—minimum stays and cancellation policies should reflect that volatility. Chianti and Val d'Orcia road-trippers use Siena as a two- to four-night base when parking and luggage access are clear. Italian weekenders arrive for Piazza del Campo, Duomo, and winter mercato atmosphere when heating in stone flats is honest.
What drives ADR inside the walls?
Elevator or ground-floor access, AC, and dehumidification separate bookable stock from trophy attics. Contrada proximity matters for Palio weeks but can mean noise other months—disclose both. Compare with Lucca flat centro walks: Siena ADR is hill-and-scarcity weighted, not beach spillover.
What should you buy?
One- and two-bedroom flats within walking distance of Campo with documented condominium tolerance for tourists. Avoid car-dependent suburbs without a story when guests expect pedestrian medieval Siena. Underwrite January–February softness—citywide 56% blends Palio peaks with quiet winters.
What Are the Airbnb Regulations in Siena?
Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Siena.
Current Regulatory Status
73% compliance indicates strict regulatory enforcement in this market.
Before listing
File LTN comunicazione via MOTouristOffice Siena and read Comune — richiesta CIN plus testo unico turismo. Classify non-imprenditorial LTN vs LTI requiring SCIA via SUAP from November 2024 alignment.
First booking
Obtain CIN on BDSR and display it on every listing and at the entrance (Ministry BDSR FAQ). Register tourist flows on Ricestat and guests on Alloggiati Web within 24 hours. Enable imposta di soggiorno per municipal schedules.
Ongoing compliance
Follow L.R. 61/2024 and the TUT implementation. Italy caps contracts at 30 days; many private hosts use cedolare secca on up to two apartments (Agenzia delle Entrate — locazioni brevi); three or more units habitually require SCIA and business taxation under art. 13-ter, L. 191/2023.
How Competitive is the Airbnb Market in Siena?
Analyze Competition →Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Siena Airbnb market currently features 1,001 active listings with an average occupancy rate of 56%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.
Airbnb Listings: Change Over Time
Strategic Entry into Siena Airbnb Market
Competitive Positioning
- Focus on mid-market with competitive pricing
- Emphasize unique features and exceptional service
- Position as luxury accommodation option
Market Opportunities
- Strong demand supports premium pricing strategies
- Rapid market growth creates new opportunities
- Established market with proven demand patterns
What Should You Charge for Your Airbnb in Siena?
Smart Pricing Tools →Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.
The current average daily rate in Siena is €158 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:
Airbnb Pricing Tiers in Siena
Premium(Top 10%) | High-performing(Top 25%) | Average(Median) | Budget(Bottom 25%) |
|---|---|---|---|
| €250per night | €157per night | €108per night | €68per night |
*Top locations, big properties, premium amenities | *Good property management, highly rated | *Standard market performance | *Basic properties, less desirable locations |
Is It Profitable to Start an Airbnb in Siena?
Investment Analysis →Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Siena market to help you make informed financial decisions.