Italy Marche
Ascoli Piceno

Airbnb Occupancy Rates in Ascoli Piceno, Marche(July 2026)

Source: GuestFavoritesLast updated: 2026-07-09

Airbnbs in Ascoli Piceno, Marche earn an average of €26,845 per year, with a typical occupancy rate of 55% and daily rates averaging €134. There were 1,147 listings published on Airbnb in July 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Ascoli Piceno, Italy.

Ascoli Piceno Airbnb Market Map (July 2026)

1,147 listings

Ascoli Piceno Market Performance

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Average Daily Rate (ADR)€134Average daily income from a booked room in Ascoli Piceno.
Occupancy Rate55% Indicates strong demand and frequent bookings.
Median Annual Revenue€26,845The usual yearly earnings for an Airbnb in Ascoli Piceno.
Active Listings1,147The total count of active short-term rental listings.

Period: July 2025 - June 2026

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How Often Will Your Airbnb Be Booked in Ascoli Piceno?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Ascoli Piceno is 55%, meaning properties are booked for about 200 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Ascoli Piceno

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
78%45%19%6%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Ascoli Piceno

Peak Months

June, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

December, October

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Ascoli Piceno?

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One of the most common questions for potential Airbnb hosts in Ascoli Piceno is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Ascoli Piceno

Best-in-class Airbnb properties (top 10%) in Ascoli Piceno achieve around €25,201 annually, while strong performers (top 25%) earn at least €13,385. Typical properties generate about €5,542 per year, and entry-level listings (bottom 25%) see earnings near €1,301, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Ascoli Piceno?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Ascoli Piceno Airbnb market currently features 1,147 active listings with an average occupancy rate of 55%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

June 2025854 Airbnbs
↑ 34%vs
June 20261,147 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 34% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Ascoli Piceno.

Strategic Entry into Ascoli Piceno Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Ascoli Piceno?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Ascoli Piceno is €134 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Ascoli Piceno

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€152per night€97per night€37per night€15per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Ascoli Piceno?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Ascoli Piceno market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€25,201
Strong Performers (25%)€13,385
Market Average€26,845
Entry Level (25%)€1,301
Profitability Factors
High Occupancy: 55% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €134 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Ascoli Piceno offers strong profitability potential with competitive pricing advantages. The combination of 55% occupancy and €134 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Ascoli Piceno?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Ascoli Piceno.

Current Regulatory Status

65% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Ascoli Piceno Are Most Profitable for Airbnb?

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Not all areas within Ascoli Piceno perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings419
Daily Rate€110
Occupancy57%
Revenue€23,131
Active Listings192
Daily Rate€121
Occupancy56%
Revenue€25,329

Cupra Marittima

Active Listings97
Daily Rate€124
Occupancy61%
Revenue€27,988

Acquaviva Picena

Active Listings60
Daily Rate€228
Occupancy44%
Revenue€37,331

Ripatransone

Active Listings37
Daily Rate€--
Occupancy--%
Revenue€--

Montefiore Dell'aso

Active Listings28
Daily Rate€--
Occupancy--%
Revenue€--

Montalto Delle Marche

Active Listings32
Daily Rate€--
Occupancy--%
Revenue€--

Ascoli Piceno

Active Listings69
Daily Rate€--
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Carassai

Active Listings24
Daily Rate€--
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Monteprandone

Active Listings20
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Offida

Active Listings25
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Massignano

Active Listings19
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Force

Active Listings14
Daily Rate€--
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Montedinove

Active Listings12
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Castignano

Active Listings9
Daily Rate€--
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Cossignano

Active Listings20
Daily Rate€--
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Comunanza

Active Listings7
Daily Rate€--
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Roccafluvione

Active Listings8
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Venarotta

Active Listings9
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Montemonaco

Active Listings12
Daily Rate€--
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Castorano

Active Listings4
Daily Rate€--
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Colli Del Tronto

Active Listings3
Daily Rate€--
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Castel Di Lama

Active Listings9
Daily Rate€--
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Monsampolo Del Tronto

Active Listings5
Daily Rate€--
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Spinetoli

Active Listings4
Daily Rate€--
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Acquasanta Terme

Active Listings7
Daily Rate€--
Occupancy--%
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Appignano Del Tronto

Active Listings1
Daily Rate€--
Occupancy--%
Revenue€--

Montegallo

Active Listings1
Daily Rate€--
Occupancy--%
Revenue€--

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