Airbnb Occupancy Rates in City Of Launceston, Tasmania (February 2026)

Source: GuestFavorites Last updated: 2026-02-05

Airbnbs in City Of Launceston, Tasmania earn an average of A$51,033 per year, with a typical occupancy rate of 61% and daily rates averaging A$233. There were 596 listings published on Airbnb in February 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in City Of Launceston, Australia.

City Of Launceston Airbnb Market Map (February 2026)

596 listings

City Of Launceston Market Performance

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Average Daily Rate (ADR) A$233 Average daily income from a booked room in City Of Launceston.
Occupancy Rate 61% Indicates strong demand and frequent bookings.
Median Annual Revenue A$51,033 The usual yearly earnings for an Airbnb in City Of Launceston.
Active Listings 596 The total count of active short-term rental listings.

Period: February 2025 - January 2026

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How Often Will Your Airbnb Be Booked in City Of Launceston?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in City Of Launceston is 61%, meaning properties are booked for about 221 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in City Of Launceston

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
91% 76% 57% 28%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in City Of Launceston

Peak Months

February, December

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

May, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, July

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in City Of Launceston?

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One of the most common questions for potential Airbnb hosts in City Of Launceston is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in City Of Launceston

Best-in-class Airbnb properties (top 10%) in City Of Launceston achieve around A$74,483 annually, while strong performers (top 25%) earn at least A$51,459. Typical properties generate about A$31,059 per year, and entry-level listings (bottom 25%) see earnings near A$11,665, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in City Of Launceston?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The City Of Launceston Airbnb market currently features 596 active listings with an average occupancy rate of 61%. This represents a moderately competitive market environment where strong demand supports premium pricing.

Airbnb Listings: Change Over Time

February 2025 469 Airbnbs
↑ 27% vs
January 2026 596 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 27% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in City Of Launceston.

Strategic Entry into City Of Launceston Airbnb Market

Competitive Positioning
  • Target premium segment with high-quality amenities
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in City Of Launceston?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in City Of Launceston is A$233 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in City Of Launceston

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
A$350 per night A$265 per night A$199 per night A$124 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in City Of Launceston?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the City Of Launceston market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) A$74,483
Strong Performers (25%) A$51,459
Market Average A$51,033
Entry Level (25%) A$11,665
Profitability Factors
High Occupancy: 61% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$233 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: City Of Launceston offers excellent profitability potential with premium pricing opportunities. The combination of 61% occupancy and A$233 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in City Of Launceston?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in City Of Launceston.

Current Regulatory Status

79% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in City Of Launceston Are Most Profitable for Airbnb?

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Not all areas within City Of Launceston perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 212
Daily Rate A$263
Occupancy 59%
Revenue A$56,865

West Launceston

Active Listings 67
Daily Rate A$213
Occupancy 68%
Revenue A$53,254

South Launceston

Active Listings 68
Daily Rate A$212
Occupancy 63%
Revenue A$49,482

Invermay

Active Listings 51
Daily Rate A$220
Occupancy 62%
Revenue A$50,190

East Launceston

Active Listings 42
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Newstead

Active Listings 38
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Kings Meadows

Active Listings 10
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Lilydale

Active Listings 11
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Norwood

Active Listings 8
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Newnham

Active Listings 10
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Relbia

Active Listings 7
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St Leonards

Active Listings 6
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Mowbray

Active Listings 4
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Karoola

Active Listings 3
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Youngtown

Active Listings 4
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Ravenswood

Active Listings 3
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Prospect

Active Listings 4
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White Hills

Active Listings 1
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Summerhill

Active Listings 4
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North Lilydale

Active Listings 2
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Underwood

Active Listings 3
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Lalla

Active Listings 2
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Lebrina

Active Listings 2
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Turners Marsh

Active Listings 1
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Bangor

Active Listings 1
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