Airbnb Occupancy Rates in Douglas Shire, Queensland (January 2026)

Source: GuestFavorites Last updated: 2026-01-03

Airbnbs in Douglas Shire, Queensland earn an average of A$95,999 per year, with a typical occupancy rate of 57% and daily rates averaging A$473. There were 954 listings published on Airbnb in January 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Douglas Shire, Australia.

Douglas Shire Airbnb Market Map (January 2026)

954 listings

Douglas Shire Market Performance

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Average Daily Rate (ADR) A$473 Average daily income from a booked room in Douglas Shire.
Occupancy Rate 57% Indicates strong demand and frequent bookings.
Median Annual Revenue A$95,999 The usual yearly earnings for an Airbnb in Douglas Shire.
Active Listings 954 The total count of active short-term rental listings.

Period: January 2025 - December 2025

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How Often Will Your Airbnb Be Booked in Douglas Shire?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Douglas Shire is 57%, meaning properties are booked for about 206 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Douglas Shire

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
86% 67% 44% 21%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Douglas Shire

Peak Months

September, July

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

May, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

March, February

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Douglas Shire?

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One of the most common questions for potential Airbnb hosts in Douglas Shire is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Douglas Shire

Best-in-class Airbnb properties (top 10%) in Douglas Shire achieve around A$143,260 annually, while strong performers (top 25%) earn at least A$86,862. Typical properties generate about A$44,870 per year, and entry-level listings (bottom 25%) see earnings near A$17,077, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Douglas Shire?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Douglas Shire Airbnb market currently features 954 active listings with an average occupancy rate of 57%. This represents a moderately competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

January 2025 871 Airbnbs
↑ 10% vs
December 2025 954 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 10% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Douglas Shire.

Strategic Entry into Douglas Shire Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Balance quality and competitive pricing
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Douglas Shire?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Douglas Shire is A$473 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Douglas Shire

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
A$814 per night A$534 per night A$302 per night A$130 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Douglas Shire?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Douglas Shire market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) A$143,260
Strong Performers (25%) A$86,862
Market Average A$95,999
Entry Level (25%) A$17,077
Profitability Factors
High Occupancy: 57% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$473 average daily rate supports healthy profit margins.
Market Growth: Growing market with proven demand patterns.
Profitability Outlook: Douglas Shire offers strong profitability potential with premium pricing opportunities. The combination of 57% occupancy and A$473 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Douglas Shire?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Douglas Shire.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Douglas Shire Are Most Profitable for Airbnb?

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Not all areas within Douglas Shire perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings 713
Daily Rate A$507
Occupancy 56%
Revenue A$104,279

Craiglie

Active Listings 83
Daily Rate A$536
Occupancy 60%
Revenue A$118,352

Oak Beach

Active Listings 12
Daily Rate A$829
Occupancy 59%
Revenue A$178,646

Cow Bay

Active Listings 27
Daily Rate A$276
Occupancy 62%
Revenue A$63,434

Newell

Active Listings 14
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Diwan

Active Listings 17
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Cape Tribulation

Active Listings 12
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Mowbray

Active Listings 10
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Wonga Beach

Active Listings 12
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Mossman

Active Listings 9
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Thornton Beach

Active Listings 8
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Miallo

Active Listings 4
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Cooya Beach

Active Listings 5
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Whyanbeel

Active Listings 3
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Mossman Gorge

Active Listings 3
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Bonnie Doon

Active Listings 3
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Daintree

Active Listings 3
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Kimberley

Active Listings 2
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Rocky Point

Active Listings 3
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Bamboo

Active Listings 2
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Wangetti

Active Listings 2
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Shannonvale

Active Listings 2
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Stewart Creek Valley

Active Listings 1
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Forest Creek

Active Listings 1
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Finlayvale

Active Listings 1
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Killaloe

Active Listings 1
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Cassowary

Active Listings 1
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