Airbnb Occupancy Rates in La Morra, Piemonte (November 2025)

Source: GuestFavorites Last updated: 2025-11-28

Airbnbs in La Morra, Piemonte earn an average of €28,100 per year, with a typical occupancy rate of 51% and daily rates averaging €157. There were 120 listings published on Airbnb in November 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in La Morra, Italy.

La Morra Airbnb Market Map (November 2025)

120 listings

La Morra Market Performance

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Average Daily Rate (ADR) €157 Average daily income from a booked room in La Morra.
Occupancy Rate 51% Indicates strong demand and frequent bookings.
Median Annual Revenue €28,100 The usual yearly earnings for an Airbnb in La Morra.
Active Listings 120 The total count of active short-term rental listings.

Period: February 2025 - October 2025

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How Often Will Your Airbnb Be Booked in La Morra?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in La Morra is 51%, meaning properties are booked for about 187 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in La Morra

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
68% 50% 29% 11%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in La Morra

Peak Months

August, October

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

March, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

January, December

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in La Morra?

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One of the most common questions for potential Airbnb hosts in La Morra is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in La Morra

Best-in-class Airbnb properties (top 10%) in La Morra achieve around €43,781 annually, while strong performers (top 25%) earn at least €25,855. Typical properties generate about €13,277 per year, and entry-level listings (bottom 25%) see earnings near €5,355, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in La Morra?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The La Morra Airbnb market currently features 120 active listings with an average occupancy rate of 51%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

February 2025 76 Airbnbs
↑ 58% vs
October 2025 120 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 58% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in La Morra.

Strategic Entry into La Morra Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in La Morra?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in La Morra is €157 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in La Morra

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
€186 per night €119 per night €77 per night €50 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in La Morra?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the La Morra market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) €43,781
Strong Performers (25%) €25,855
Market Average €28,100
Entry Level (25%) €5,355
Profitability Factors
High Occupancy: 51% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €157 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: La Morra offers strong profitability potential with premium pricing opportunities. The combination of 51% occupancy and €157 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in La Morra?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in La Morra.

Current Regulatory Status

91% of properties are licensed, demonstrating very strict regulatory compliance.

Compliance Level Very Strict Compliance

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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