Airbnb Occupancy Rates in Modena, Emilia Romagna(May 2026)

Source: GuestFavoritesLast updated: 2026-05-02

Airbnbs in Modena, Emilia Romagna earn an average of €21,627 per year, with a typical occupancy rate of 54% and daily rates averaging €110. There were 1,032 listings published on Airbnb in May 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Modena, Italy.

Modena Airbnb Market Map (May 2026)

1,032 listings

Modena Market Performance

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Average Daily Rate (ADR)€110Average daily income from a booked room in Modena.
Occupancy Rate54% Indicates strong demand and frequent bookings.
Median Annual Revenue€21,627The usual yearly earnings for an Airbnb in Modena.
Active Listings1,032The total count of active short-term rental listings.

Period: May 2025 - April 2026

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How Often Will Your Airbnb Be Booked in Modena?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Modena is 54%, meaning properties are booked for about 197 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Modena

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
88%72%47%14%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Modena

Peak Months

May, March

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

July, November

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, January

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Modena?

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One of the most common questions for potential Airbnb hosts in Modena is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Modena

Best-in-class Airbnb properties (top 10%) in Modena achieve around €32,051 annually, while strong performers (top 25%) earn at least €21,578. Typical properties generate about €12,238 per year, and entry-level listings (bottom 25%) see earnings near €3,206, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Modena?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Modena Airbnb market currently features 1,032 active listings with an average occupancy rate of 54%. This represents a highly competitive market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

May 2025906 Airbnbs
↑ 14%vs
April 20261,032 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 14% over the past year. This expansion indicates increasing opportunities for new hosts for Airbnb investment in Modena.

Strategic Entry into Modena Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Emphasize unique features and exceptional service
  • Target mid-range market segment
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Rapid market growth creates new opportunities
  • Established market with proven demand patterns

What Should You Charge for Your Airbnb in Modena?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Modena is €110 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Modena

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
€162per night€115per night€84per night€57per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Modena?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Modena market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)€32,051
Strong Performers (25%)€21,578
Market Average€21,627
Entry Level (25%)€3,206
Profitability Factors
High Occupancy: 54% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: €110 average daily rate supports healthy profit margins.
Market Growth: Established market with proven demand patterns.
Profitability Outlook: Modena offers strong profitability potential with competitive pricing advantages. The combination of 54% occupancy and €110 ADR creates a promising investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Modena?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Modena.

Current Regulatory Status

71% compliance indicates strict regulatory enforcement in this market.

Compliance Level Strict Enforcement

Key Regulatory Requirements

Comprehensive licensing, regular inspections, and strict safety standards apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

High compliance standards ensure market quality and protect your investment.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

Which Areas in Modena Are Most Profitable for Airbnb?

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Not all areas within Modena perform equally. Let's analyze the performance of different neighborhoods to help you identify the most lucrative locations for your Airbnb investment.

Active Listings509
Daily Rate€111
Occupancy58%
Revenue€23,910

Carpi

Active Listings44
Daily Rate€106
Occupancy47%
Revenue€18,357

Formigine

Active Listings35
Daily Rate€110
Occupancy50%
Revenue€20,532

Castelfranco Emilia

Active Listings29
Daily Rate€104
Occupancy62%
Revenue€23,991

Sestola

Active Listings34
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Fiumalbo

Active Listings38
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Fanano

Active Listings30
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Guiglia

Active Listings15
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Sassuolo

Active Listings17
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Montese

Active Listings27
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Serramazzoni

Active Listings19
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Riolunato

Active Listings17
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Nonantola

Active Listings13
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Pievepelago

Active Listings20
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Castelvetro Di Modena

Active Listings16
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Pavullo Nel Frignano

Active Listings15
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Zocca

Active Listings12
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Mirandola

Active Listings8
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Marano Sul Panaro

Active Listings11
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Castelnuovo Rangone

Active Listings8
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Maranello

Active Listings12
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Fiorano Modenese

Active Listings8
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Spilamberto

Active Listings13
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Vignola

Active Listings10
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Montefiorino

Active Listings7
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Prignano Sulla Secchia

Active Listings2
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Lama Mocogno

Active Listings8
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Montecreto

Active Listings11
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Savignano Sul Panaro

Active Listings3
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Polinago

Active Listings8
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Ravarino

Active Listings5
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Bomporto

Active Listings4
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Palagano

Active Listings5
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Camposanto

Active Listings3
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Campogalliano

Active Listings4
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Finale Emilia

Active Listings2
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Bastiglia

Active Listings2
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Cavezzo

Active Listings3
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Soliera

Active Listings1
Daily Rate€--
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