Airbnb Occupancy Rates in Port Macquarie, New South Wales (October 2025)

Source: GuestFavorites Last updated: 2025-10-21

Airbnbs in Port Macquarie, New South Wales earn an average of A$57,098 per year, with a typical occupancy rate of 60% and daily rates averaging A$266. There were 380 listings published on Airbnb in October 2025.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Port Macquarie, Australia.

Port Macquarie Airbnb Market Heatmap (October 2025)

380 listings

Port Macquarie Market Performance

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Average Daily Rate (ADR) A$266 Average daily income from a booked room in Port Macquarie.
Occupancy Rate 60% Indicates strong demand and frequent bookings.
Median Annual Revenue A$57,098 The usual yearly earnings for an Airbnb in Port Macquarie.
Active Listings 380 The total count of active short-term rental listings.

Period: October 2024 - September 2025

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How Often Will Your Airbnb Be Booked in Port Macquarie?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Port Macquarie is 60%, meaning properties are booked for about 217 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Port Macquarie

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Low-performing (Bottom 25%)
94% 77% 53% 22%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Port Macquarie

Peak Months

December, October

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

November, April

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, March

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Port Macquarie?

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One of the most common questions for potential Airbnb hosts in Port Macquarie is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Port Macquarie

Best-in-class Airbnb properties (top 10%) in Port Macquarie achieve around A$82,200 annually, while strong performers (top 25%) earn at least A$54,127. Typical properties generate about A$30,978 per year, and entry-level listings (bottom 25%) see earnings near A$12,191, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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How Competitive is the Airbnb Market in Port Macquarie?

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Understanding market competition is crucial for any potential Airbnb host. Let's examine the supply dynamics and what they mean for your investment strategy. The Port Macquarie Airbnb market currently features 380 active listings with an average occupancy rate of 60%. This represents a developing market environment where balanced supply and demand create opportunities for strategic positioning.

Airbnb Listings: Change Over Time

October 2024 365 Airbnbs
↑ 4% vs
September 2025 380 Airbnbs
Market dynamics show a growth trend, with listing count increasing by 4% over the past year. This stability provides predictable market conditions for Airbnb investment in Port Macquarie.

Strategic Entry into Port Macquarie Airbnb Market

Competitive Positioning
  • Focus on mid-market with competitive pricing
  • Establish market presence with competitive rates
  • Position as luxury accommodation option
Market Opportunities
  • Strong demand supports premium pricing strategies
  • Stable market provides predictable investment returns
  • Underserved market with first-mover advantages

What Should You Charge for Your Airbnb in Port Macquarie?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Port Macquarie is A$266 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Port Macquarie

Premium (Top 10%)
High-performing (Top 25%)
Average (Median)
Budget (Bottom 25%)
A$494 per night A$323 per night A$208 per night A$111 per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Port Macquarie?

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Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Port Macquarie market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%) A$82,200
Strong Performers (25%) A$54,127
Market Average A$57,098
Entry Level (25%) A$12,191
Profitability Factors
High Occupancy: 60% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$266 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Port Macquarie offers strong profitability potential with premium pricing opportunities. The combination of 60% occupancy and A$266 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Port Macquarie?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Port Macquarie.

Current Regulatory Status

91% of properties are licensed, demonstrating very strict regulatory compliance.

Compliance Level Very Strict Compliance

Key Regulatory Requirements

Stringent licensing requirements, frequent inspections, and comprehensive safety standards.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Maximum compliance ensures premium market positioning and long-term stability.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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