Airbnb Occupancy Rates in Richmond, Melbourne(September 2026)

Source: GuestFavoritesLast updated: 2026-09-02

Airbnbs in Richmond, Melbourne earn an average of A$54,717 per year, with a typical occupancy rate of 61% and daily rates averaging A$246. There were 256 listings published on Airbnb in September 2026.

This analysis will dive into the market dynamics, pricing strategies, and investment opportunities for short-term rental investors in Richmond, Australia.

Richmond Airbnb Market Map (September 2026)

256 listings

Richmond Market Performance

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Average Daily Rate (ADR)A$246Average daily income from a booked room in Richmond.
Occupancy Rate61% Indicates strong demand and frequent bookings.
Median Annual RevenueA$54,717The usual yearly earnings for an Airbnb in Richmond.
Active Listings256The total count of active short-term rental listings.

Period: September 2025 - August 2026

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How Often Will Your Airbnb Be Booked in Richmond?

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Occupancy rates directly impact your revenue potential. Understanding demand patterns helps you set realistic expectations and optimize your availability strategy.

The current average occupancy rate in Richmond is 61%, meaning properties are booked for about 222 nights per year. However, occupancy varies significantly based on property quality and management. Here's what you can expect:

Airbnb Occupancy Tiers in Richmond

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Low-performing(Bottom 25%)
95%80%58%30%
*High desirability & optimized availability
*Good market fit & guest satisfaction
*Standard market performance
*Higher vacancy, optimization needed

Seasonal Occupancy Patterns in Richmond

Peak Months

January, March

Highest demand and occupancy rates. Perfect for premium pricing strategies and maximizing revenue. Consider longer minimum stays and higher rates.

Shoulder Months

May, December

Moderate demand with balanced pricing opportunities. Good for attracting budget-conscious travelers while maintaining reasonable occupancy rates.

Low Months

June, September

Lower demand requires competitive pricing and creative marketing. Focus on local events, extended stay discounts, and targeting specific traveler segments.

How Much Can You Earn with Airbnb in Richmond?

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One of the most common questions for potential Airbnb hosts in Richmond is about earning potential. Let's break down the revenue patterns and what you can realistically expect to earn.

Monthly Revenue Trends in Richmond

Best-in-class Airbnb properties (top 10%) in Richmond achieve around A$74,912 annually, while strong performers (top 25%) earn at least A$51,364. Typical properties generate about A$32,109 per year, and entry-level listings (bottom 25%) see earnings near A$13,876, often with room for optimization. Keep in mind, these are market averages—your actual earnings can be even higher depending on your property's location, bedrooms, guest capacity, and unique amenities.

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What Should You Charge for Your Airbnb in Richmond?

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Pricing is one of the most critical decisions for Airbnb success. Let's analyze the current pricing landscape and help you understand what rates you can realistically charge.

The current average daily rate in Richmond is A$246 per night. However, pricing varies significantly based on property quality and location. Here's what different property tiers typically charge:

Airbnb Pricing Tiers in Richmond

Premium(Top 10%)
High-performing(Top 25%)
Average(Median)
Budget(Bottom 25%)
A$426per nightA$279per nightA$197per nightA$137per night
*Top locations, big properties, premium amenities
*Good property management, highly rated
*Standard market performance
*Basic properties, less desirable locations

Is It Profitable to Start an Airbnb in Richmond?

Investment Analysis →

Understanding the profitability potential is crucial for any Airbnb investment decision. Let's analyze the revenue performance and profit margins in the Richmond market to help you make informed financial decisions.

Revenue Performance
Top Performers (10%)A$74,912
Strong Performers (25%)A$51,364
Market AverageA$54,717
Entry Level (25%)A$13,876
Profitability Factors
High Occupancy: 61% occupancy rate indicates strong demand and consistent bookings.
Strong ADR: A$246 average daily rate supports healthy profit margins.
Market Growth: Emerging market with proven demand patterns.
Profitability Outlook: Richmond offers excellent profitability potential with premium pricing opportunities. The combination of 61% occupancy and A$246 ADR creates a highly profitable investment environment for short-term rental hosts.

What Are the Airbnb Regulations in Richmond?

Understanding local regulations is crucial for operating a successful Airbnb. Let's examine the compliance landscape and what you need to know about licensing requirements in Richmond.

Current Regulatory Status

No properties have proper licensing in this market, indicating minimal regulatory enforcement.

Compliance Level No Licensing Required

Key Regulatory Requirements

Minimal registration requirements may apply.

  • Registration numbers must be displayed on listings
  • Hosts must comply with local zoning laws
  • Tax collection and reporting obligations apply
  • Safety standards and insurance requirements must be met

Compliance Benefits

Very low compliance barriers make it easy to start your Airbnb business.

  • Avoid fines and legal issues
  • Build trust with guests and neighbors
  • Ensure long-term business sustainability
  • Maintain listing visibility on platforms

Important: Regulations can change frequently, and requirements may vary by neighborhood. Always verify current requirements with local authorities before starting your Airbnb business.

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